UID:
almafu_9959328850602883
Format:
1 online resource (xix, 426 pages) :
,
illustrations
Edition:
2nd ed.
ISBN:
9781119199892
,
1119199891
,
9780470877623
,
0470877626
,
9780470877630
,
0470877634
Content:
The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.: Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding; With a foreword by Philip Kotler; The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing.
Note:
Kellogg on Marketing, Second Edition; Contents; Foreword: Thinking about Marketing; Preface; Section One: Developing a Marketing Strategy; Section Two: Implementing the Strategy; Section Section Three: Perspectives on Contemporary Issues in Marketing; Index.
Additional Edition:
Print version: Kellogg on marketing. Hoboken, N.J. : Wiley, ©2010 ISBN 9780470580141
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119199892
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119199892
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119199892
Bookmarklink