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  • 1
    Online Resource
    Online Resource
    New York : Peter Lang Inc., International Academic Publishers
    UID:
    almahu_9948664652602882
    Format: 1 online resource (221 p.)
    Edition: 1st, New ed.
    ISBN: 9781453900543
    Series Statement: Mediated Youth 11
    Content: Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people’s mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them.
    Content: «Students are going to love this book. Employing ethnographic approaches and critical questioning, ‘Pop Brands’ considers how corporations like Coca-Cola, Jack Daniels, Adidas and Virgin partner with young people, helping music fans to feel empowered even as those fans actively engage in producing the culture of branding that threatens the very authenticity and freedom young people would most like to seek out and celebrate.» (Lynn Schofield Clark, Associate Professor, Director of Graduate Studies, and Director, Estlow International Center for Journalism & New Media, Department of Media, Film, & Journalism Studies, University of Denver) «Nicholas Carah’s ‘Pop Brands’ is an exemplar of recent work bringing cultural studies sensibilities and methods to our understanding of cultural industries and commercialism. By combining a variety of methods including ethnographies of branded music events and interviews with fans and music professionals, Carah very smartly engages the complexities of popular music production, promotion and fandom in an age of integrated marketing and global-scale corporate branding.» (Matt McAllister, Penn State University)
    Additional Edition: ISBN 9781433105647
    Additional Edition: ISBN 9781433105654
    Language: English
    URL: Volltext  (lizenzpflichtig)
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  • 2
    UID:
    almafu_BV042367236
    Format: xii, 336 Seiten : , Illustrationen, Diagramme ; , 24 cm.
    ISBN: 978-1-4462-6769-1 , 978-1-4462-6768-4
    Note: Literaturverzeichnis Seite [319]-333. - Literaturangaben
    Language: English
    Subjects: General works
    RVK:
    Keywords: Neue Medien ; Massenmedien ; Medienwirkungsforschung ; Neue Medien ; Massenmedien ; Gesellschaft ; Beeinflussung
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  • 3
    Image
    Image
    Los Angeles :SAGE,
    UID:
    almafu_BV047305674
    Format: xiv, 399 Seiten : , Illustrationen, Diagramme ; , 24 cm.
    Edition: Second edition
    ISBN: 978-1-5297-0795-3 , 1-5297-0795-1 , 978-1-5297-0796-0
    Note: First published in 2015 as: Media & society : production, content & participation. - First edition co-written with Eric Louw
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-5297-5763-7
    Language: English
    Subjects: General works , Sociology
    RVK:
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    Keywords: Neue Medien ; Massenmedien ; Medienwirkungsforschung ; Neue Medien ; Massenmedien ; Gesellschaft ; Beeinflussung ; Lehrbuch ; Lehrbuch
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  • 4
    Online Resource
    Online Resource
    Cham :Palgrave Macmillan,
    UID:
    almafu_BV045913091
    Format: 1 Online-Ressource (xxviii, 304 Seiten) : , Illustrationen.
    ISBN: 978-3-319-97607-5
    Series Statement: Palgrave Studies in Communication for Social Change
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-319-97606-8
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-319-97608-2
    Language: English
    Subjects: Sociology
    RVK:
    Keywords: Social Media ; Privatsphäre ; Intimsphäre ; Aufsatzsammlung ; Aufsatzsammlung
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
    Author information: Robards, Brady
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  • 5
    Book
    Book
    New York : Lang
    UID:
    gbv_609412183
    Format: XXI, 199 S. , Ill. , 23 cm
    ISBN: 9781433105647 , 9781433105654 , 1433105659
    Series Statement: Mediated youth v. 11
    Content: "Money and tv destroyed this thing!": mediated youth, popular music and the brandscape -- Music as it should be: building brands and making music -- "I pushed my way to the front with every band I saw": the centrality of live music in a mediated brandscape -- We are not here to endorse products; we are just here to play music: musicians in the brandscape -- Enjoy responsibly!: young people and corporate citizens as brand co-creators -- Brand builders -- "I'm here to party": the future of mediated youth
    Note: Includes bibliographical references (p. [187] - 195) and index
    Language: English
    Subjects: Musicology , General works
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    Keywords: Popfestival ; Konsumgüterindustrie ; Marketing ; Produktimage ; Jugendkultur ; Beeinflussung
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  • 6
    Book
    Book
    [Brisbane] : The University of Queensland Art Museum | Melbourne, Australia : Perimeter Editions
    UID:
    gbv_181489277X
    Format: 136 Seiten , Illustrationen
    ISBN: 9781922545091 , 1922545090
    Series Statement: Perimeter editions 075
    Content: We live in a hyper-mediated world. We are drowning in an ocean of images and information. Data is the new oil. Conflict in My Outlook brings together contemporary artworks and new texts that shed light on human experience in an era of ubiquitous networked technologies. From digital intimacies and the weaponisation of social media to invisible power structures, clickwork and the ?gig? economy, contributors argue for a better future in the context of algorithmic racism, machine learning, and the new colonial frontiers of surveillance capitalism.0Conflict in My Outlook takes a unique approach by focusing on contemporary art as a means to explore the techno-politics that define our age. Platforms such as Instagram and TikTok depend on us turning our lives into flows of images, while notoriously harvesting our data. This abundance of information is inextricably entwined with invisible power structures. It is precisely because of the invisibility of such technologies that images as carriers of meaning matter more than ever before.0Co-published by Perimeter Editions (Melbourne) and The University of Queensland Art Museum.00Exhibition: The University of Queensland Art Museum, St Lucia, Australia (30.07.2021-22.01.2022)
    Note: Impressum: Published in 2022 by the University of Queensland (UQ) Art Museum, and Perimeter Editions, Melbourne, Australia, on the occasion of "Conflict in My Outlook", a two-part exhibition series including "We met Online", 21 August 2020-1 March 2022 (online), and "Don't Be Evil", 30 July 2021-22 January 2022, at UQ Art Museum. Exhibition curator: Anna Briers
    Language: English
    Keywords: Social Media ; Sozialer Wandel ; Kunst ; Ausstellungskatalog
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  • 7
    Online Resource
    Online Resource
    Cham :Palgrave Macmillan,
    UID:
    edoccha_BV045913091
    Format: 1 Online-Ressource (xxviii, 304 Seiten) : , Illustrationen.
    ISBN: 978-3-319-97607-5
    Series Statement: Palgrave Studies in Communication for Social Change
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-319-97606-8
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-319-97608-2
    Language: English
    Subjects: Sociology
    RVK:
    Keywords: Social Media ; Privatsphäre ; Intimsphäre ; Aufsatzsammlung
    URL: Volltext  (URL des Erstveröffentlichers)
    Author information: Robards, Brady
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  • 8
    Online Resource
    Online Resource
    London :Palgrave Macmillan UK :
    UID:
    almafu_9958127354402883
    Format: 1 online resource (XXI, 201 p.)
    Edition: 1st ed. 2016.
    ISBN: 1-137-49656-8
    Content: ‘A very original analysis of the relation between the commercialisation of digital technology and the lives of contemporary consumers: advertising in the age of the algorithm.’ - John Sinclair, University of Melbourne, Australia This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions. With the shift from a broadcast to an interactive media system, advertisers have reinvented themselves as the strategic interface between computational media systems and the lived experience and living bodies of consumers. Where once advertising relied predominantly on symbolic appeals to affect consumers, it now centres on the use of computational devices that codify, monitor, analyse and control their behaviours. Advertisers have worked to stimulate and harness consumer participation for several generations. Consumers undertook the productive work of making brands a part of their cultural identities and practices. With the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the living body available to the experimental capacities of media platforms and devices. In this mode of advertising brands become techno-cultural processes that integrate calculative and cultural functions. Brand Machines, Sensory Media and Calculative Culture conceptualises and theorises these significant changes in advertising. It takes consumer participation and its interconnectedness with calculative media platforms as the fundamental aspect of contemporary advertising and critically investigates how advertising, consumer participation and technology are interrelated in creating and facilitating lived experiences that create value for brands.
    Note: Introduction -- 1.Intrusions: Managing disruptions -- 2.Instructions: Producing Participation -- 3.Impulses: Engineering Behaviour -- 4.I/O Devices: Conducting Interactions -- 5.Infrastructures: Orchestrating Action -- 6.Interventions: Reimagining Advertising -- Conclusion.
    Additional Edition: ISBN 1-137-49655-X
    Language: English
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  • 9
    UID:
    almahu_9947363430002882
    Format: XXI, 201 p. , online resource.
    ISBN: 9781137496560
    Content: ‘A very original analysis of the relation between the commercialisation of digital technology and the lives of contemporary consumers: advertising in the age of the algorithm.’ - John Sinclair, University of Melbourne, Australia This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions. With the shift from a broadcast to an interactive media system, advertisers have reinvented themselves as the strategic interface between computational media systems and the lived experience and living bodies of consumers. Where once advertising relied predominantly on symbolic appeals to affect consumers, it now centres on the use of computational devices that codify, monitor, analyse and control their behaviours. Advertisers have worked to stimulate and harness consumer participation for several generations. Consumers undertook the productive work of making brands a part of their cultural identities and practices. With the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the living body available to the experimental capacities of media platforms and devices. In this mode of advertising brands become techno-cultural processes that integrate calculative and cultural functions. Brand Machines, Sensory Media and Calculative Culture conceptualises and theorises these significant changes in advertising. It takes consumer participation and its interconnectedness with calculative media platforms as the fundamental aspect of contemporary advertising and critically investigates how advertising, consumer participation and technology are interrelated in creating and facilitating lived experiences that create value for brands.
    Note: Introduction -- 1.Intrusions: Managing disruptions -- 2.Instructions: Producing Participation -- 3.Impulses: Engineering Behaviour -- 4.I/O Devices: Conducting Interactions -- 5.Infrastructures: Orchestrating Action -- 6.Interventions: Reimagining Advertising -- Conclusion.
    In: Springer eBooks
    Additional Edition: Printed edition: ISBN 9781137496553
    Language: English
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  • 10
    UID:
    almahu_9948017375602882
    Format: XXVIII, 304 p. 14 illus., 5 illus. in color. , online resource.
    ISBN: 9783319976075
    Series Statement: Palgrave Studies in Communication for Social Change
    Content: This book explores emergent intimate practices in social media cultures. It examines new digital intimacies as they are constituted, lived, and commodified via social media platforms. The study of social media practices has come to offer unique insights into questions about what happens to power dynamics when intimate practices are made public, about intimacy as public and political, and as defined by cultural politics and pedagogies, institutions, technologies, and geographies. This book forges new pathways in the scholarship of digital cultures by fusing queer and feminist accounts of intimate publics with critical scholarship on digital identities and everyday social media practices. The collection brings together a diverse range of carefully selected, cutting-edge case studies and groundbreaking theoretical work on topics such as selfies, oversharing, hook-up apps, sexting, Gamergate, death and grief online, and transnational family life. The book is divided into three parts: ‘Shaping Intimacy’, ‘Public Bodies’, and ‘Negotiating Intimacy’. Overarching themes include identity politics, memory, platform economics, work and labour, and everyday media practices.
    Note: Introduction -- PART 1: SHAPING INTIMACY -- Digital Intimate Publics & Social Media: towards theorising public lives on private platforms -- Publicising privacy, weaponising publicity: The dialectic of online abuse on social media -- Software Intimacies: Social Media and the Unbearability of Death -- Snapshots of Afterlife: The cultural intimacies of posthumous camera phone practices -- Remembering through Facebook: Mediated memory and intimate digital traces -- Sexting, Intimate and Sexual Media Practices, and Social Justice -- PART 2: PUBLIC BODIES -- Digital Masculine Disruptions: Intimate Webcam Forums and the Challenge to Heterosexual Normativities -- “This dapper hotty is working that tweed look”: Extending Workplace Affects on TubeCrush -- Effervescence, resonance and emotive practice on social media: Public expressions of heartbreak among young Filipino Twitter users -- ‘We’re all gonna make it brah’: Homosocial relations, vulnerability and intimacy in an online bodybuilding community -- ‘It’s nice to see you’re not the only one with kinks’: Presenting Intimate Privates in Intimate Publics on Tumblr -- Between firefighting and flaming: collective and personal Trans* and gender-diverse Social Media -- PART 3: NEGOTIATING INTIMACY -- “There are literally no rules when it comes to these things”: ethical practice and the use of dating/hook-up apps -- Speaking to the Other: Digital Intimate Publics and Gamergate -- Ambivalent Intimacies: Entangled Pains and Gains Through Facebook Use in Transnational Family Life -- Oversharing is the norm -- Archives of Sadness: sharing bereavement and generating emotional exchange between strangers on YouTube.
    In: Springer eBooks
    Additional Edition: Printed edition: ISBN 9783319976068
    Additional Edition: Printed edition: ISBN 9783319976082
    Language: English
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