UID:
almafu_9959235821802883
Format:
1 online resource (306 p.)
Edition:
1st ed.
ISBN:
0-8047-7679-2
Content:
Money Games not only details how stakeholders have profited as sports have merged with other forms of entertainment, but also identifies issues and considerations for those who hope to monetize sports in the future.
Note:
Description based upon print version of record.
,
Television content -- Video gaming -- Athlete branding -- The Internet -- Mobile technology -- Gambling -- Sports anchored development -- Venue technology -- Corporate marketing.
,
English
Additional Edition:
ISBN 0-8047-5955-3
Language:
English
DOI:
10.1515/9780804776790
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