Format:
276 Seiten
,
Illustrationen, Notenbeispiele
,
25 cm
ISBN:
9789462981881
Content:
"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration" -- Publisher's description
Note:
Erscheint auch als Open Access bei De Gruyter
Additional Edition:
Erscheint auch als Online-Ausgabe ISBN 978-90-4853-167-7 10.1515/9789048531677
Language:
English
Keywords:
USA
;
Präsidentenwahl
;
Wahlkampf
;
Fernsehen
;
Funktionale Musik
;
Geschichte 1952-2016
URL:
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