UID:
kobvindex_INT0000833
Format:
239 pages :
,
richly illustrated ;
,
24 cm.
ISBN:
9783791383507 (pbk.)
,
3791383507 (pbk.)
Content:
MACHINE-GENERATED SUMMARY NOTE:
"This collection of groundbreaking campaigns and industry insights from the world's leading design studios shows how today's graphic designers are thinking, collaborating, and breaking the rules.
This guide explores ways in which graphic designers can successfully collaborate with other creative professionals and sectors, whether it be a more sophisticated logo for a product, a better-designed lookbook for a fashion brand, or a more intuitive wayfinding system for a museum. The book features exceptionally conceived design solutions across a variety of industries-from architecture and product design to art, fashion, and film. Through dynamic spreads, readers will discover the Berlin-based studio Hort's transformative campaign for Nike; Base's responsive, flexible logo for Munich's Haus der Kunst museum; how design agency Bond worked with ArtRabbit, a website and app that catalogs contemporary art exhibitions, on a clever identity rollout; and how John Haslam, managing director of bespoke paper company G.F Smith, feels about the process of working with designers. Each example illustrates the significance of the graphic designer's role in making a campaign marketable and successful. Insights from clients and the designers themselves reveal the inner workings of the design process. An indispensable reference for the graphic design industry, this visually arresting and informative volume shows how excellence can be achieved when creative minds work together.
Note:
MACHINE-GENERATED CONTENTS NOTE:
FOREWORD / Angharad Lewis --
INTRODUCTION / Andy Cooke --
ART: Art Rabbit by Bond ; Edouard Malingue Gallery by Lundgren+Lindqvist ; Haus der Kunst by Base ; ArtDate by Studio Temp ; Art Museum at the University of Toronto by Underline Studio --
FASHION: Augustus Pili by Koto ; Smets by Coast ; Bespoke by DIA ; Arrels by Hey ; Nike by Hort ; STÓR by SocioDesign ; Boxpark by Studio Makgill --
FILM: Momento Film by Bedow ; 3angrymen by Build ; Reel by Richards Partners ; Storyline Studios by Work in Progress --
ARCHITECTURE: This Brutal House by Peter Chadwick ; Fraher Architects by Freytag Anderson ; Rainer Schmidt Landscape Architects by Hort ; Laand by Passport ; North Glasgow College by Endpoint --
PHOTOGRAPHY: Hunger by The Full Service ; Ali Sharaf by Mash Creative ; David Rowland by ico Design --
PRODUCT Design: Room Essentials by Collins ; DOIY by Folch ; ByALEX by Alex Swain ; Finchtail by Believe in® ; Bec Brittain by Lotta Nieminen --
EVERYTHING IN BETWEEN: Printworks by Only ; Cemento by S-T ; Basement Theatre by Studio Alexander ; Walter Knoll by Systems Studio ; G.F Smith by Studio Makgill ; Generation Press by Build.
-- Provided by publisher.
Language:
English
Keywords:
Case studies
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