UID:
kobvindex_INT0000534
Format:
240 pages :
,
richly illustrated (chiefly colour) ;
,
23 x 23 cm.
Edition:
1st paperback edition.
ISBN:
9781592537082 (pbk.)
,
1592537081 (pbk.)
,
9781592533220 (hbk.)
,
1592533221 (hbk.)
Content:
MACHINE-GENERATED SUMMARY NOTE: "A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs. As with other books in the 'workbook' series, it offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were."
Note:
EDITORIAL NOTE: hardback edition published 2008, paperback edition published 2011.
,
MACHINE-GENERATED CONTENTS NOTE: Ingredients Introduction PACKAGING EVOLUTION: Which came first - the product or the package? (1/5) THE ART AND SCIENCE OF PACKAGING DESIGN: Bridging the gap between business strategy and design (1/7) UNLOCKING THE POWER OF DESIGN: Six keys to success (1/3) THE PACKAGING PROCESS: Navigating a package design from concept to completion (1/6) MASTERING THE ART OF PACKAGE DESIGN: Translating goals and vision into form, function, and style (1/9) DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence (1/18) Designer directory About DuPuis Thank you
Language:
English
Keywords:
Handbooks and manuals
;
Case studies
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