Format:
1 online resource (302 pages)
ISBN:
9780807863510
Series Statement:
The new Cold War history
Content:
Moving beyond traditional state-centered conceptions of foreign relations, Christopher Endy approaches the Cold War era relationship between France and the United States from the original perspective of tourism. Focusing on American travel in France after World War II, Cold War Holidays shows how both the U.S. and French governments actively cultivated and shaped leisure travel to advance their foreign policy agendas. From the U.S. government's campaign to encourage American vacations in Western Europe as part of the Marshall Plan, to Charles de Gaulle's aggressive promotion of American tourism to France in the 1960s, Endy reveals how consumerism and globalization played a major role in transatlantic affairs. Yet contrary to analyses of globalization that emphasize the decline of the nation-state, Endy argues that an era notable for the rise of informal transnational exchanges was also a time of entrenched national identity and persistent state power. A lively array of voices informs Endy's analysis: Parisian hoteliers and cafe waiters, American and French diplomats, advertising and airline executives, travel writers, and tourists themselves. The resulting portrait reveals tourism as a colorful and consequential illustration of the changing nature of international relations in an age of globalization.
Content:
Intro -- Contents -- Illustrations -- Acknowledgments -- Abbreviations -- Introduction: Consumerism, The Cold War, and Globalization -- Notes -- 1. Rationed Pleasure: Leisure Before and After the War -- Prewar Patterns -- GIs and an ''Internationalism of the People'' -- Hosting Tourists in a Time of "Suffering and Sorrows -- Travel Discourse and Americans' Cold War Commitment to France -- Conclusion -- Notes -- 2. Fellow Travelers: The Rise of Tourism in U.S. Foreign Policy -- The Industry Emerges from the War -- Washington Turns to Travel Promotion -- Building a Nation of Travelers -- Conclusion -- Notes -- 3. Radiance or Colonization?: French Divisions Over American Tourism -- Serving the Cause of Tourism -- Alternative Agendas -- The Marshall Plan's Defense of the American Tourist -- Conclusion -- Notes -- 4. Making France Safe for Middle-Class Americans: The Marshall Plan and the French Hotel Industry -- From Diplomats into Hotel Critics -- A Mixed Reception -- Conclusion -- Notes -- 5. Pleasure with a Purpose: The Struggle to Create an Atlantic Community -- Escape from the Cold War and the Search for Difference -- Difference and the Atlantic Community -- The Push for Sober Travel -- Conclusion -- Notes -- 6. The Ugly American: The Travel Boom and the Debate over Mass Culture -- The Travel Boom -- Tourists and the Battle for World Opinion -- Reconciling Populism and Realism -- Conclusion -- Notes -- 7. The Rude French: Modernity and Hospitality in De Gaulle's France -- Tourism and the Gaullist Pursuit of Grandeur -- Constructing French Rudeness -- Reshaping France's Travel Industry -- American Responses: Francophiles and Francophobes -- Conclusion -- Notes -- 8. The Dollar Challenge: The Persistence of Consumerism in the 1960s -- The White House Turns against Overseas Travel -- In Defense of Consumerism -- Tourists Pay in the End.
Note:
Description based on publisher supplied metadata and other sources
Additional Edition:
ISBN 9780807855485
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780807855485
Additional Edition:
Print version Cold War Holidays American Tourism in France
Language:
English
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