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  • 1
    Book
    Book
    New York : Fairchild | London : Bloomsbury
    UID:
    b3kat_BV041478621
    Format: XVI, 303 S. , zahlr. Ill., graph. Darst. , 1 CD-ROM , 28 cm
    Edition: 3. ed.
    ISBN: 9781609015060
    Language: English
    Subjects: Ethnology
    RVK:
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  • 2
    UID:
    b3kat_BV048979160
    Format: 1 Online-Ressource (xiii, 204 Seiten) , Illustrationen
    Edition: Fourth Edition
    ISBN: 9781501335112 , 9781501335136 , 9781501335129
    Note: Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021
    Additional Edition: Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-1-5013-3510-5
    Language: English
    Subjects: Ethnology
    RVK:
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
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  • 3
    Image
    Image
    New York, NY, USA : Fairchild
    UID:
    kobvindex_INT0005260
    Format: xii, 209 pages , richly illustrated (black and white) , +1 studio access card , 28 x 21.5 cm
    Edition: 4th edition
    ISBN: 9781501335105 , 9781501335129 , 9781501335259 , 1501335103 , 150133512X , 1501335251
    Content: "Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production -- from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show. New to this Edition: * Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations * New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management * New perforated worksheets include documents and templates to plan a fashion show * 25% new photographs * Discussions of diversity in the fashion industry and current trends * More coverage and examples from menswear and global fashion capitals."
    Note: EDITORIAL NOTE: previous edition: 2013 , The fashion dolls, supermodels, and celebrities -- The background -- The plan -- The message -- The workroom and runway -- The catwalk -- The framework and sound check -- The show
    Language: English
    Keywords: Handbooks and manuals
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  • 4
    Online Resource
    Online Resource
    [New York] : Fairchild Books
    UID:
    b3kat_BV048459868
    Format: 1 Online-Ressource (xiv, 408 Seiten) , Illustrationen
    Edition: 3rd edition
    ISBN: 9781501311246 , 9781628921595 , 9781628921588
    Content: With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. This edition explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products
    Note: Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 , This edition previously issued in print: 2016
    Additional Edition: Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-1-62892-157-1
    Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 978-1-6289-2159-5
    Additional Edition: Erscheint auch als Online-Ausgabe, PDF ISBN 978-1-62892-158-8
    Language: English
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 5
    Online Resource
    Online Resource
    New York : Fairchild Books
    UID:
    b3kat_BV048470214
    Format: 1 Online-Ressource (xvi, 284 Seiten) , Illustrationen
    Edition: Second edition
    ISBN: 9781501331947 , 9781501331923 , 9781501331930
    Content: "In the decade since this book was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. The second edition devotes significant space to digital content, with stand-alone chapters covering online content, social media and streaming video content. It also introduces inclusion vocabulary to ensure non-discriminatory narratives. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing. Every chapter includes new features: Trending Topics (introducing relevant industry people or issues that can be used for further class discussion), Pro Tips (quick hit advice), Fashion Files (description of events or companies) and Five Questions With (Q&As with industry leaders). This edition also boasts several new appendices that will provide aspiring fashion writers with a broader understanding of the icons, eras and aesthetics that shape and inform the fashion industry."--
    Note: Includes index
    Additional Edition: Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-1-5013-3581-5
    Language: English
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  • 6
    UID:
    kobvindex_ZLB35249279
    Format: Illustrationen
    Edition: 2. Auflage
    ISBN: 9781501335815
    Content: In the decade since Writing for the Fashion Business was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. This second edition devotes significant space to digital content, with dedicated chapters covering online content, social media, and streaming video content. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing, and introduces inclusion vocabulary to ensure non-discriminatory narratives. Whether in the form of an article, book, press release, email, or DM, students will gain an understanding of how written communication methods sync up with today’s most common methods of commerce and communication. New to this Edition: -Trending Topic box features in each chapter discuss recent, real-life controversial situations within the fashion industry and invite students to share their ideas, concerns, and recommendations related to the situation -All new Industry Profiles in each chapter allow students to read first-hand accounts of what it’s like to work in the sector of the fashion business that corresponds to the chapter topic -Chapter ending Review Questions and Learning Activities prompt students to test their knowledge STUDIO Features Include: -Review concepts with flashcards of essential vocabulary Instructor Resources -Instructor’s Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes.
    Language: English
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