UID:
almafu_9959239497702883
Format:
1 online resource (280 pages)
Edition:
1st ed.
Series Statement:
Studies in Pragmatics, Volume 14
Content:
In A Multidisciplinary Approach to Service Encounters , María de la O Hernández-López and Lucía Fernández-Amaya have joined marketing researchers and linguists to provide the tools to understand consumers’ communication in different professional settings. Service encounters have been widely studied due to the fact that the communicative exchange between the customer and the server is essential for the success of the service encounter itself. In this volume, the role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing. This is achieved through the presentation of works from a variety of perspectives that may help to advance in this particular context and also contribute to improving communication in service encounters.
Note:
Preliminary Material --
,
1 Service Encounters and Communication: Why a Multidisciplinary Approach? /
,
2 Setting the Linguistics Research Agenda for the E-service Encounters Genre: Natively Digital versus Digitized Perspectives /
,
3 Address Forms and Relational Work in E-commerce: The Case of Service Encounter Interactions in MercadoLibre Ecuador /
,
4 The Genre of Web-Mediated Service Encounters in Not-for-Profit Organizations: Cross-Cultural Study /
,
5 Customer Perceptions of Politeness as a Differentiating Element in Spanish Restaurants Encounters /
,
6 Pragmatic Variation in the Performance of Requests: A Comparative Study of Service Encounters in Valencia and Granada (Spain) /
,
7 The Impact of Cultural Dimensions on the Engagement Markers of Spanish, British and us Toy Selling Websites /
,
8 The Evolution of Communication with Foreign Population in Medical Settings in Spain /
,
9 Service Encounters in the Natural World: Bringing Children Along /
,
10 The Role of Nonverbal Communication in Service Encounters /
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11 Seeking Attention: Testing a Model of Initiating Service Interactions /
,
Index.
Additional Edition:
ISBN 90-04-26015-3
Additional Edition:
ISBN 90-04-26016-1
Language:
English
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