Format:
1 online resource (229 pages)
Edition:
1st ed.
ISBN:
9780415818025
,
9781136670145
Series Statement:
Routledge Library Editions: Advertising Series
Content:
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere
Note:
Cover -- The Economic Implications of Advertising -- Title Page -- Copyright Page -- Original Title Page -- Original Copyright Page -- Foreword -- Table of Contents -- Introduction -- 1 Definition -- 2 Advantages -- 3 Disadvantages -- 4 Expenditures -- 5 Comparison -- 6 Stability -- 7 Productivity -- 8 Quality -- 9 Innovation -- 10 Investment -- 11 Consumer -- 12 Costs -- 13 Payment -- 14 Inflation -- 15 Competition -- 16 Tax -- 17 Findings -- 18 Implications -- Appendix -- Index
Additional Edition:
Print version Firestone, Otto The Economic Implications of Advertising (RLE Advertising) Oxford : Taylor & Francis Group,c2013 ISBN 9780415818025
Language:
English
Keywords:
Electronic books
URL:
FULL
((OIS Credentials Required))
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