Format:
XIV, 230 Seiten
,
Illustrationen
ISBN:
1138219355
,
9781138219359
Series Statement:
Routledge advances in event research series
Content:
Understanding international exhibitions, trade shows and industrial events : concepts, trends and issues / Warwick Frost and Jennifer Laing -- Modernity on show : World's Fairs, international exhibitions and expos, 1851-2020 / Warwick Frost, Gary Best and Jennifer Laing -- The High Point Furniture Market : a dilemma of eventful place making / Vern Biaett and Jenny Lukow -- The evolving nature of commercial art fairs / Hilary du Cros -- Couture on the catwalk : department store fashion shows / Jennifer Laing and Warwick Frost -- Cars of futures past : Motorclassica 2016 - the Australian International Concours d'Elegance & Classic Motor Show / Gary Best -- The symbiotic relationship between unusual venues and street food commercial events : the case of Street Feast in London / Claudia Sima and Franziska Vogt -- Narrowing the gap between paddock and plate : the Real Food Festival, Australia / Trudie Walters -- The Noodle Grand Prix as regional food industrial heritage festival : a Japanese case study / Sangkyun Kim, Eerang Park and Bokyung Kang -- Saudi food events as multi-purpose products / Emad Monshi -- Craft beer festivals : the craft brewers' experience of getting beer to market in the US and UK / Alison Dunn and Gerry Kregor -- Supporting the industry or just consuming leisure? : the case of industrial festivals and events in Jeonju, South Korea / Eerang Park and Sangkyun Kim -- Exploring family farms and sustainable entrepreneurship in Australian farmers' markets / Vanessa Ratten, Veland Ramadani and Alain Fayolle -- Beyond branding : the role of booktowns in building a relational marketplace / Melissa Kennedy -- Selling sustainability and the green economy : a case study of Ecofest, New Zealand / Jennifer Laing, Judith Mair and Warwick Frost -- Exhibitions, trade shows and industrial events in a digital age : setting a research agenda / Warwick Frost and Jennifer Laing
Note:
Includes bibliographical references and index
,
Understanding international exhibitions, trade shows and industrial events : concepts, trends and issues
,
Modernity on show : World's Fairs, international exhibitions and expos, 1851-2020
,
The high point furniture market : a dilemma of eventful place making
,
The evolving nature of commercial art fairs
,
Couture on the catwalk : department store fashion shows
,
Cars of futures past : Motorclassica 2016- the Australian International Concours d'Elegance & Classic Motor Show
,
The symbiotic relationship between unusual venues and street food commercial events : the case of Street Feast in London
,
Narrowing the gap between paddock and plate : the Real Food Festival, Australia
,
The Noodle Grand Prix as regional food industrial heritage festival : a Japanese case study
,
Saudi food events as multi-purpose products
,
Craft beer festivals : the craft brewers' experience of getting beer to market in the US and UK
,
Supporting the industry or just consuming leisure? : the case of industrial festivals and events in Jeonju, South Korea
,
Exploring family farms and sustainability entrepreneurship in Australian farmers' markets
,
Beyond branding : the role of booktowns in building a relational marketplace
,
Selling sustainability and the green economy : a case study of Ecofest, New Zealand
,
Exhibitions, trade shows and industrial events in a digital age : setting a research agenda
Additional Edition:
ISBN 9781315415291
Additional Edition:
Erscheint auch als Online-Ausgabe Exhibitions, trade fairs and industrial events London : Routledge, 2018 ISBN 9781315415284
Additional Edition:
ISBN 9781315415291
Additional Edition:
ISBN 9781315415260
Language:
English
Keywords:
Messe
;
Verkaufsausstellung
;
Aufsatzsammlung
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