Format:
1 Online-Ressource (xxv, 300 Seiten)
ISBN:
9781466663725
,
9781466663749
Series Statement:
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Content:
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability" - Provided by publisher
Note:
Includes bibliographical references
,
Author/authority / Minita Sanghvi -- Reflexivity in qualitative research: a researcher and informant perspective / Amandeep Takhar-Lail, Pepukayi Chitakunye -- Grounded theory and market research / Ali Ghorbani, Hosein Moridsadat, Fatemeh Jafarzadeh -- Innovative research methodology / Ziska Fields -- Netnography: an internet-optimized ethnographic research technique / Shirin Alavi -- The observation / Gemma Garc ia Ferrer -- Triangulation in organizational research: validating knowledge in human competence at work / Ben Tran -- Analysing blogs in market research / Leng Ho Keat -- Theoretical and empirical comparative analysis on quantitative and qualitative marketing researches / Piotr Tarka, Miroslawa Kaczmarek -- Qualitative communication research methods and techniques / Androniki Kavoura, Peter Tomaras -- Qualitative response regression modeling / Aliyu Olayemi Abdullateef -- Multi-method analysis / Przemyslaw Tomczyk -- The second generation of the laddering methodology / Gabriele Morandin, Massimo Bergami, Richard P. Bagozzi -- Problem-based learning methodology / Salvador Sim o Algado, Xavier Ginesta Portet, Jordi de San Eugenio Vela
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-1-4666-6371-8
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 1-4666-6371-5
Language:
English
Subjects:
Economics
Keywords:
Marktforschung
;
Verbraucherverhalten
;
Qualitative Methode
;
Aufsatzsammlung
DOI:
10.4018/978-1-4666-6371-8
URL:
Volltext
(URL des Erstveröffentlichers)
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