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Groza, Mark D. ; Ragland, Charles B.

Cham : Springer

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UID:

b3kat_BV043309075

Format: 1 Online-Ressource (XXIII, 733 Seiten) , 27 Illustrationen

ISBN: 9783319194288

Series Statement: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Additional Edition: Erscheint auch als Druckausgabe ISBN 978-3-319-19427-1

Language: English

Subjects: Economics

RVK:

QP 600

Keywords: Marketing ; Konferenzschrift ; Aufsatzsammlung

DOI: 10.1007/978-3-319-19428-8

URL: Volltext (URL des Erstveröffentlichers)

URL: Inhaltsverzeichnis

URL: Abstract

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