UID:
almafu_9958911296902883
Format:
1 online resource (231 p.)
Edition:
1st ed.
ISBN:
3-648-05301-9
,
3-648-04033-2
,
3-648-03662-9
Series Statement:
Haufe Fachbuch
Content:
Drei Experten zeigen, wie Business-Präsentationen durch Reduktion aufs Wesentliche und eine übersichtliche Struktur zum Wirkungsvollen Management-Tool werden. Das Buch enthält viele Praxisbeispiele zur Strukturierung und Visualisierung komplexer Inhalte. The ability to communicate in a structured and understandable way is essential for supporting decision-making in a company. Presentations are the standard communication tool for this. But one party always has to do the work: either the presenter or the addressee. We expla
Note:
Description based upon print version of record.
,
Cover; CONTENTS; INTRODUCTION; Do or Die at the Projector; Al Gore's "Inconvenient Truth"; About this Book; Communicating into the Fast Track; Make Yourself Understood; Logic is the Key; Structure First; Training is Everything; From One Practitioner to Another; The Foundations of Structured Communication; Triangology; UNDERSTANDING THE PYRAMID - GIVE YOUR ARGUMENTS A SOLID FOUNDATION; Pyramids - The Most Stable Structures in the World; Escalate to the Most Essential; Miss Marple versus Columbo; The "Emergency Call Principle"; Separating the Thinking and Writing Processes; Summary
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DETERMINING WHAT IS REQUIRED - IDENTIFY THE KEY QUESTIONYour Thoughts Need Space; A Key Question is Fundamental; The Key Question is Rooted in the Baseline Scenario; The Key Question is also Formed in Part by Possible Problems and Challenges; Formulating the Key Question; Case Study: Harry's Gourmet; Summary; STRUCTURING THE TASK - EXPLORE THE TOPIC; Gain Insight by Asking Questions; Master any Topic Using a Structured Question Tree; Structuring Topics: Top-Down or Bottom-Up?; A Perfect Question Tree is Characterized by a "Golden Descent"
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The MECE Principle Ensures that the Logic is WatertightQuestion Trees are an Ideal Tool for Project Planning; Gathering Data and Facts for Answers for the Question Tree; Case Study: Harry's Gourmet; Summary; ADDRESSEE ANALYSIS - THINK YOURSELF INTOYOUR OBJECTIVES AND TARGET GROUPS; Time is the Most Valuable Commodity; Success Depends on the Approach Taken; Analysis of the Main Targets of Your Message; A Typical Communication Error; Knowledge (of the Target Group) is Power; Addressee Analysis - Who will be in the Room?; The Problem of the Mixed Group; Case Study: Harry's Gourmet; Summary
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DEFINING THE KEY MESSAGE - FORMULATE YOUR CENTRAL STATEMENTThe Necessity of the Key Message; "Make Your Point"; Good Key Messages "Stick"; The "SUCCES" Principle; Question-Answer Dialog; The "Elevator Pitch" and the "Stickiness Test"; Case Study: Harry's Gourmet; Summary; BUILDING THE PYRAMID - DEVELOP ARGUMENTS FOR YOUR KEY MESSAGE; The Logical Thread; The Storyline - The Structural Design; The Introduction; The Main Body; The Logical Group; The Logical Chain; Logical Group versus Logical Chain; Checking the Quality of Your Statements; Coming to an End; The Pyramid
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Case Study: Harry's GourmetSummary; THE GRAPHIC DESIGN OF PRESENTATIONS - GIVE YOUR IDEAS A FACE; The Graphic Design Tightrope between Standards and Creativity; [1] Simplicity, Conciseness, and Relevance; [2] Storyboard; [3] Corporate Standards; [4] Five Golden Rules; [5] Creativity; [6] Language; Creativity For All: Keep Things in Check; Case Study: Harry's Gourmet; Summary; CREATING SLIDES - USE EXPERIENCE, TRICKS, AND TECHNOLOGY; You're Almost There; Case Study: Harry's Gourmet; PowerPoint Still Leads the Pack; Professional PowerPoint; Schedule Sufficient Time; Reach for Established Tools
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Supporting Tools
Additional Edition:
ISBN 3-648-03661-0
Language:
German
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