UID:
kobvindex_INT0000321
Format:
xli, 642 pages :
,
illustrations (chiefly colour) ;
,
26.5 x 19.5 cm.
Edition:
5th edition.
ISBN:
9780198809876 (pbk.)
,
0198809875 (pbk.)
Content:
MACHINE-GENERATED SUMMARY NOTE: "The gold standard textbook in business research - trusted, comprehensive, supportive." -- "Business Research Methods is the complete introduction to doing business research and an ideal guide for students embarking on a research project. Developed specifically with business and management students in mind, this textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice through "Tips and Skills" boxes. In addition to a broad range of relevant examples, the book features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by students, such as choosing a research question, planning a project, and writing it up. Fresh voices and perspectives run throughout this edition. New author, Bill Harley, further internationalizes the book's coverage, based on his expertise in the Australian business and management context. Also hear from an additional five students whose personal insights and advice in the 'student experience' feature help you avoid common mistakes, and follow their successful strategies when undertaking your own research project. This edition has been extensively revised, updated, and streamlined."
Note:
EDITORIAL NOTE: previous edition published 2015.
,
MACHINE-GENERATED CONTENTS NOTE: Abbreviations -- About the authors -- Guided tour of textbook features -- About the book -- THE RESEARCH PROCESS : The nature and process of business research ; Business research strategies ; Research designs ; Planning a research project and developing research questions ; Getting started : reviewing the literature ; Ethics in business research ; Writing up business research -- QUANTITATIVE RESEARCH : The nature of quantitative research ; Sampling in quantitative research ; Structured interviewing ; Self-completion questionnaires ; Asking questions ; Quantitative research using naturally occurring data : structured observation and content analysis ; Secondary analysis and official statistics ; Quantitative data analysis ; Using IBM SPSS statistics -- QUALITATIVE RESEARCH : The nature of qualitative research ; Sampling in qualitative research ; Ethnography and participant observation ; Interviewing in qualitative research ; Focus groups ; Language in qualitative research ; Documents as sources of data ; Qualitative data analysis ; Computer-assisted qualitative data analysis : using NVivo -- MIXED METHODS RESEARCH : Breaking down the quantitative/qualitative divide ; Mixed methods research : combining quantitative and qualitative research -- Glossary -- References -- Name index -- Subject index.
Language:
English
Keywords:
Textbooks
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