Format:
XI, 152 S.
ISBN:
9780813152554
,
9780813163062
Series Statement:
Small business management research reports
Content:
Cover; Title; Copyright; FOREWORD; ACKNOWLEDGMENTS; CONTENTS; 1. INTRODUCTION; Method of Study; Relation to Price Theory and Managerial Economics; PART I; 2. SOME PRESCRIPTIVE VIEWS ON PRICING; Naive Full-Cost Pricing; Naive Going-Rate Rules; Marginalism in Pricing; Orientation to the future; Separation of fixed and variable costs; Opportunity costs; Demand considerations; Market structure; The incremental cost-incremental revenue rules; Sophisticated Full-Cost Pricing; Sophisticated Going-Rate Pricing; Conclusions; 3. COST AND DEMAND IN SMALL BUSINESS PRICING: THE CASE STUDIES
Content:
Some General Conclusions from the Case StudiesFull-Cost Pricing with Modifications; Cases of the Rigid Adherence to Full Costs; Full Costs as Resistance Points or Reference Points; Markups on Wholesale Cost: ""Gross Margin Pricing""; Varying Markups by Customers and Product Lines; Pricing without Markups; Trial and Error and Other Demand Indicators; A Note on Flexibility, Adaptability, and Mechanical Decision Rules; Conclusions; 4. MARGINALISM AND PROFIT MAXIMIZATION IN SMALL BUSINESS PRICING; Direct Measurements of Marginal Values; Subjective Marginalism
Content:
Two Steps in Full-Cost Pricing: A Partial Reconciliation with MarginalismShortrun versus Longrun Factors in Pricing; Profit Maximization; Conclusions on Marginalism and Profit Maximization; Comparisons with Other Conclusions; 5. MARKET STRUCTURE; A Classification of Cases; Monopoly; Oligopoly; Monopolistic competition; Hybrids; Analysis of Central Issues; The competitive character of small business; The relevance of the kinked-demand theory; Full costs as a control over competition; Approximations to pure competition; The relevance of the concept of monopolistic competition; Conclusion
Note:
Description based upon print version of record
,
Erscheinungsjahr der Online-Ressource: 2015
Language:
English
Subjects:
Economics
Keywords:
Fallstudiensammlung
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