Format:
1 online resource
ISBN:
9781315664040
,
1315664046
,
9781317347934
,
1317347935
,
9781317347910
,
1317347919
,
9781317347927
,
1317347927
Content:
Ch. 1. Introducing electronic media -- ch. 2. From radio to television -- ch. 3. Cable and newer media -- ch. 4. How electronic media work -- ch. 5. Distribution by wired relays, wireless relays, and over the Internet -- ch. 6. Commercial operations -- ch. 7. Noncommercial services -- ch. 8. Programs and programming basics -- ch. 9. Audience measurement -- ch. 10. Media theory and effec ts -- ch. 11. The Communications Act, licensing, and structural regulation -- ch. 12. Constitutional issues and content regulation.
Additional Edition:
ISBN 1138408301
Additional Edition:
ISBN 9781138408302
Additional Edition:
ISBN 9780205608133
Additional Edition:
ISBN 0205608132
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 1138408301
Language:
English
Bookmarklink