UID:
almahu_9949423768402882
Format:
1 online resource (522 pages)
ISBN:
9781800379893 (e-book)
Content:
"Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field. Divided into three key parts - fundamentals, perspectives, and processes - the Research Handbook provides a holistic overview of target-oriented communication in and between organizations and society. The Handbook begins by addressing core issues in the discipline, introducing theories of communication, strategy, propaganda, and the public sphere. Chapters further explore strategic communication from a range of institutional, democratic, spatial, gendered, professional, and technological perspectives. The final section covers an extensive array of strategic communication processes, from corporate branding, communication management, and public diplomacy to corporate social responsibility, political communication, and social media. Offering an advanced overview of relevant theories, concepts, and methods in strategic communication, this comprehensive Research Handbook will be an essential resource for graduate students and scholars of communication studies, sociology, social psychology, organizational theory, marketing, and public relations. Practitioners will benefit from its combination of theoretical and practical insights"--
Note:
Contents: 1. Introduction: The emergent field of strategic communication / Jesper Falkheimer and Mats Heide -- Part I. Fundamentals -- 2. Strategic communication: A discipline in the making? / Finn Frandsen and Winni Johansen -- 3. The saying and the doing: When communication is strategic / Emma Christensen and Lars Thøger Christensen -- 4. Persuasion, promotion, spin, propaganda? / Jim Macnamara -- 5. Strategic communication: Historical overview and concept development / Robert L. Heath -- 6. Dialogue as a tool of strategic communication? / Michael L. Kent -- 7. From strategy to strategizing / Ib T. Gulbrandsen and Sine N. Just -- 8. Understandings of organization in strategic communication research / Peter Winkler and Dennis Schoeneborn -- 9. Public sphere / Howard Nothhaft and Camilla Nothhaft -- Part II. Perspectives -- 10. The institutional perspective on strategic communication: Bringing culture and society back in / Swaran Sandhu -- 11. Democracy, strategic communication and lobbying / Øyvind Ihlen, Irina Lock and Ketil Raknes -- 12. Place matters: Expanding the research agenda for strategic communication / Cecilia Cassinger and Åsa Thelander -- 13. Gender in strategic communication: Feminization, stereotypes and a search towards excellence / Martina Topić -- 14. Communication professionals / Gemma Bridge and Ralph Tench -- 15. Artificial intelligence, big data and all change / Anne Gregory -- 16. Strategic organizational listening / Laurie Lewis -- Part III. Processes -- 17. Communication management: Structures, processes, and business models for value creation through corporate communications / Ansgar Zerfass and Jeanne Link -- 18. Crisis communication as strategic communication: Process and insights / Timothy Coombs and Sherry Holladay -- 19. The strategic role of internal crisis communication / Alessandra Mazzei and Silvia Ravazzani -- 20. Political communication / Bente Kalsnes and Anders Olof Larsson -- 21. The past, the present, and the future of public diplomacy research / Sarah Marschlich and Leysan Storie -- 22. Corporate responsibility and strategic communication / Ganga S. Dhanesh -- 23. Corporate branding between corporate, stakeholders, and society / Stefania Romenti, Elanor Colleoni, and Grazia Murtarelli -- 24. Ethical internal communication / Kevin Ruck -- 25. Leadership communication during turbulent times / Linjuan Rita Men, Jie Jin, Renee Mitson, and Marc Vielledent -- 26. Engagement as strategy: A framework for strategic communication / Kim A. Johnston and Maureen Taylor -- 27. Agile integrated communication: A content-based approach / Sabine Einwiller, Jens Seiffert-Brockmann, and Neda Ninova-Solovykh -- 28. Digital strategic communication through digital media-arenas / Mark Badham, Vilma Luoma-aho, Chiara Valentini and Laura Lumimaa -- 29. Internal social media: A promise of participatory communication and organizational transparency / Vibeke Thøis Madsen -- 30. Exploring the vertical communication chain in the light of post-bureaucracy / Charlotte Simonsson -- 31. Communicative coworkership / Rickard Andersson -- 32. Measurement and evaluation: Framework, methods, and critique / Alexander Buhmann and Sophia C. Volk -- Index.
Additional Edition:
ISBN 9781800379886 (hardback)
Language:
English
Keywords:
Electronic books.
URL:
https://www.elgaronline.com/view/book/9781800379893/9781800379893.xml
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