Kooperativer Bibliotheksverbund

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Format: VIII, 329 S. , Ill., graph. Darst. , 230 mm x 155 mm

ISBN: 9783110272963 , 3110272962

Series Statement: Applications of Cognitive Linguistics [ACL] 19

Additional Edition: ISBN 9783110274585

Additional Edition: Erscheint auch als Online-Ausgabe Metaphor and Mills s.l. : Mouton de Gruyter, 2012 ISBN 9783110272963

Language: English

Subjects: Comparative Studies. Non-European Languages/Literatures

Keywords: Volkswirtschaftslehre ; Betriebswirtschaftslehre ; Fachsprache ; Bildersprache

URL: Inhaltsverzeichnis

URL: Inhaltstext

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Format: 1 online resource (329 p.)

ISBN: 9783110274585 , 9783110238570

Series Statement: Applications of Cognitive Linguistics [ACL] , 19

Content: While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.

Note: Frontmatter -- , Table of contents -- , List of contributors -- , Metaphor and Mills: Figurative language in business and economics. Introduction -- , Section I. Metaphor in economic theory and in economics as an academic discipline -- , From barter to coin: Shifting cognitive frames in Classical Greek economy -- , Metaphor and economic thought:A historical perspective -- , Towards a better understanding of metaphorical networks in the language of economics: The importance of theory-constitutive metaphors -- , Metaphors of the Brazilian Economy from 1964 to 2010 -- , Section II. Cultural filters in contrastive studies -- , Mandarin translation of English economic metaphors:A cross-linguistic study of conceptually related economic terms -- , Translating metaphor in business/economics dictionary articles:What the theory says and what lexicographers should do -- , The use of verbal and gestural metaphor in explanations of management theory -- , "Bigger, a lot bigger,massively much bigger": A comparative study of hyperbole in business and economics lectures -- , Section III. Metaphor in the economy and business in practice -- , The perfect storm:An imperfect metaphor -- , Framing a bank: Reputation management during financial crises -- , Metaphor and knowledge specialization in business management:The case of project management discourse -- , Metaphor as an instrument of linguistic and social identity co-construction in business development networks (BDNs) -- , Subject index -- , Author Index , Issued also in print. , Mode of access: Internet via World Wide Web. , In English.

In: DGBA Backlist Complete English Language 2000-2014 PART1, De Gruyter, 9783110238570

In: DGBA Backlist Linguistics and Semiotics 2000-2014 (EN), De Gruyter, 9783110238457

In: DGBA Linguistics and Semiotics 2000 - 2014, De Gruyter, 9783110636970

In: De Gruyter Mouton Backlist 2000-2015, De Gruyter, 9783110742961

In: E-BOOK GESAMTPAKET / COMPLETE PACKAGE 2012, De Gruyter, 9783110288995

In: E-BOOK PACKAGE ENGLISH LINGUISTICS AND LITERATURE 2012, De Gruyter, 9783110288902

In: E-BOOK PAKET LINGUISTIK UND LITERATURWISSENSCHAFT 2012, De Gruyter, 9783110288896

Additional Edition: ISBN 9783110272963

Language: English

DOI: 10.1515/9783110274585

URL: https://doi.org/10.1515/9783110274585

URL: https://www.degruyter.com/isbn/9783110274585

URL: Cover

UID:

Format: 1 online resource (337p.)

ISBN: 9783110274585

Series Statement: Applications of Cognitive Linguistics [ACL] ; 19

Content: While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.

Note: Frontmatter -- , Table of contents -- , List of contributors -- , Metaphor and Mills: Figurative language in business and economics. Introduction -- , Section I. Metaphor in economic theory and in economics as an academic discipline -- , From barter to coin: Shifting cognitive frames in Classical Greek economy -- , Metaphor and economic thought:A historical perspective -- , Towards a better understanding of metaphorical networks in the language of economics: The importance of theory-constitutive metaphors -- , Metaphors of the Brazilian Economy from 1964 to 2010 -- , Section II. Cultural filters in contrastive studies -- , Mandarin translation of English economic metaphors:A cross-linguistic study of conceptually related economic terms -- , Translating metaphor in business/economics dictionary articles:What the theory says and what lexicographers should do -- , The use of verbal and gestural metaphor in explanations of management theory -- , “Bigger, a lot bigger,massively much bigger”: A comparative study of hyperbole in business and economics lectures -- , Section III. Metaphor in the economy and business in practice -- , The perfect storm:An imperfect metaphor -- , Framing a bank: Reputation management during financial crises -- , Metaphor and knowledge specialization in business management:The case of project management discourse -- , Metaphor as an instrument of linguistic and social identity co-construction in business development networks (BDNs) -- , Subject index -- , Author Index , In English.

Additional Edition: ISBN 978-3-11-027296-3

Language: English

DOI: 10.1515/9783110274585

URL: https://doi.org/10.1515/9783110274585

UID:

Format: 1 online resource (338 p.)

Edition: 1st ed.

ISBN: 1-283-62825-2 , 3-11-027458-2 , 9786613940704

Series Statement: Applications of Cognitive Linguistics [ACL] ; 19

Content: While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.

Note: Description based upon print version of record. , section I. Metaphor in economic theory and in economics as an academic discipline -- section II. Cultural filters in contrastive studies -- section III. Metaphor in the economy and business in practice. , Issued also in print. , English

Additional Edition: ISBN 3-11-027296-2

Language: English

DOI: 10.1515/9783110274585

UID:

Format: viii, 329 p. : , ill.

Edition: Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Series Statement: Applications of cognitive linguistics,

Note: section I. Metaphor in economic theory and in economics as an academic discipline -- section II. Cultural filters in contrastive studies -- section III. Metaphor in the economy and business in practice.

Language: English

Keywords: Electronic books.

URL: Click to View

UID:

Format: 1 Online-Ressource (329 p.)

Edition: 1. Aufl.

Edition: Online-Ausg. Online-Ressource De Gruyter eBook-Paket Linguistik und Literaturwissenschaft

ISBN: 9783110272963

Series Statement: Applications of Cognitive Linguistics [ACL] 19

Content: While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas. Honesto Herrera-Soler and Michael White, Universidad Complutense, Madrid, Spain.

Note: In English

Additional Edition: ISBN 9783110274585

Additional Edition: ISBN 9783110272963

Additional Edition: Erscheint auch als Druck-Ausgabe Metaphor and mills Berlin : de Gruyter Mouton, 2012 ISBN 9783110272963

Additional Edition: ISBN 3110272962

Language: English

Subjects: Comparative Studies. Non-European Languages/Literatures

Keywords: Volkswirtschaftslehre ; Betriebswirtschaftslehre ; Fachsprache ; Bildersprache

DOI: 10.1515/9783110274585

URL: Volltext  (lizenzpflichtig)

URL: lizenzpflichtig

URL: Cover

URL: Cover

UID:

Format: 1 Online-Ressource (VIII, 329 S.) : , Ill., graph. Darst.

ISBN: 978-3-11-027458-5

Series Statement: Applications of cognitive linguistics 19

Language: English

Subjects: Comparative Studies. Non-European Languages/Literatures

Keywords: Wirtschaftssprache ; Metapher ; Volkswirtschaftslehre ; Betriebswirtschaftslehre ; Fachsprache ; Bildersprache ; Aufsatzsammlung

DOI: 10.1515/9783110274585

URL: Volltext

UID:

Format: 1 online resource (338 p.)

Edition: 1st ed.

ISBN: 1-283-62825-2 , 3-11-027458-2 , 9786613940704

Series Statement: Applications of Cognitive Linguistics [ACL] ; 19

Content: While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.

Note: Description based upon print version of record. , section I. Metaphor in economic theory and in economics as an academic discipline -- section II. Cultural filters in contrastive studies -- section III. Metaphor in the economy and business in practice. , Issued also in print. , English

Additional Edition: ISBN 3-11-027296-2

Language: English

DOI: 10.1515/9783110274585

UID:

Format: 1 online resource (337p.)

ISBN: 9783110274585

Series Statement: Applications of Cognitive Linguistics [ACL] ; 19

Content: While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.

Note: Frontmatter -- , Table of contents -- , List of contributors -- , Metaphor and Mills: Figurative language in business and economics. Introduction -- , Section I. Metaphor in economic theory and in economics as an academic discipline -- , From barter to coin: Shifting cognitive frames in Classical Greek economy -- , Metaphor and economic thought:A historical perspective -- , Towards a better understanding of metaphorical networks in the language of economics: The importance of theory-constitutive metaphors -- , Metaphors of the Brazilian Economy from 1964 to 2010 -- , Section II. Cultural filters in contrastive studies -- , Mandarin translation of English economic metaphors:A cross-linguistic study of conceptually related economic terms -- , Translating metaphor in business/economics dictionary articles:What the theory says and what lexicographers should do -- , The use of verbal and gestural metaphor in explanations of management theory -- , “Bigger, a lot bigger,massively much bigger”: A comparative study of hyperbole in business and economics lectures -- , Section III. Metaphor in the economy and business in practice -- , The perfect storm:An imperfect metaphor -- , Framing a bank: Reputation management during financial crises -- , Metaphor and knowledge specialization in business management:The case of project management discourse -- , Metaphor as an instrument of linguistic and social identity co-construction in business development networks (BDNs) -- , Subject index -- , Author Index , In English.

Additional Edition: ISBN 978-3-11-027296-3

Language: English

DOI: 10.1515/9783110274585

URL: https://doi.org/10.1515/9783110274585