UID:
almafu_9959229265802883
Format:
1 online resource (380 p.)
Edition:
Reprint 2011
ISBN:
3-11-085473-2
Series Statement:
Approaches to Semiotics [AS] ; 110
Content:
The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics)
Note:
Description based upon print version of record.
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Front matter --
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Chapter I The role of semiotics in research on consumer esthetics --
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1. Introduction --
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2. Some background on the study of signs --
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3. The study of signs in consumer esthetics --
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4. Criticisms and defenses of interpretive semiology --
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5. Preview --
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Chapter II Semiotics and popular culture --
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1. Introduction --
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2. The ideology of consumption --
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3. Motion picture mythology --
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Chapter III Romanticism and sentimentality in consumer behavior: A literary approach to the joys and sorrows of consumption --
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1. Introduction --
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2. Romanticism --
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3. The joys and sorrows of consumption --
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4. Epilogue --
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Chapter IV Seven routes to facilitating the semiotic interpretation of consumption symbolism and marketing imagery in works of art --
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1. Introduction --
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2. Prospects and problems, dangers and difficulties --
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3. Seven routes to interpretation --
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4. Conclusion --
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Appendices --
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1. Appendix 1: Women of Manhattan --
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2. Appendix 2: Beverly Hills cop --
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3. Appendix 3: Tin men and the marketing concept --
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4. Appendix 4: Gremlins as metaphors for materialism --
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5A. Appendix 5A: Coastal disturbances (coauthored with Stephen Bell and Mark W. Grayson) --
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5B. Appendix 5B: Sacred and secular consumption imagery in A Christmas carol --
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6. Appendix 6: Automotive signs in Two for the road --
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7. Appendix 7: Major and minor uses of symbolic consumer behavior to develop plot and character in Out of Africa (coauthored with Mark W. Grayson) --
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References --
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Index
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Issued also in print.
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English
Additional Edition:
ISBN 3-11-013491-8
Language:
English
DOI:
10.1515/9783110854732
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