Format:
xviii, 536 Seiten :
,
Illustrationen, Diagramme ;
,
28 cm.
Edition:
Edition 8
ISBN:
978-0-357-72129-2
Content:
"Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment." --
Note:
Previous edition: Australia: Cenage Learning, 2018
Language:
English
Subjects:
Economics
Keywords:
Textbooks
Author information:
Hoyer, Wayne D.
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