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  • 1
    Online Resource
    Online Resource
    San Francisco, CA, USA :IDEO.org,
    UID:
    kobvindex_INT0004108
    Format: 1 electronic resource (189 pages) : , illustrations (chiefly colour).
    Edition: 1st edition.
    ISBN: 9780991406319 , 0991406311
    Content: MACHINE-GENERATED SUMMARY NOTE: "The Field Guide to Human-Centered Design is your textbook to practicing human-centered design for social innovation. Written for both new and experienced practitioners, the Field Guide reveals IDEO.org's process with the key mindsets that underpin how we think about design for the social sector, 57 clear-to-use design methods, worksheets and case studies of human-centered design in action."
    Content: MACHINE-GENERATED SUMMARY NOTE: "At IDEO.org, part of our mission is to spread human-centered design to social sector practitioners around the world. The Field Guide to Human-Centered Design reveals our process with the key mindsets that underpin how and why we think about design for the social sector, 57 clear-to-use design methods for new and experienced practitioners, and from-the-field case studies of human-centered design in action. The Field Guide has everything you need to understand the people you're designing for, to have more effective brainstorms, to prototype your ideas, and to ultimately arrive at more creative solutions."
    Content: MACHINE-GENERATED SUMMARY NOTE: "In this field guide, IDEO shares their philosophy of human-centered design, which includes seven mindsets: Empathy, Optimism, Iteration, Creative Confidence, Making, Embracing Ambiguity, and Learning from Failure. They explain how to move through three main phases--Inspiration, Ideation, and Implementation--to build deep empathy with the communities and individuals you're designing for, figure out how to turn what you've learned into a chance to design a new solution, and to build and test ideas before sending them out into the world."
    Note: EDITORIAL NOTE: "The Field Guide to Human-Centered Design was designed and written by IDEO.org in San Francisco. It's an evolution of the Human-Centered Design Toolkit, a book originally produced by IDEO in 2011. Years on from the HCD Toolkit's first publication, we've learned so much about how to use design to combat poverty, and the Field Guide is a chance to share what we've picked up along the way in the hope that you can put it into practice too." -- Colophon, pages 189. , MACHINE-GENERATED CONTENTS NOTE: Introduction : What does it mean to be a human-centered designer? ; Adopt the mindsets ; Understand the process ; Use the tools ; Trust the process even if it feels uncomfortable ; Create real impact -- MINDSETS : Creative confidence ; Make it ; Learn from failure ; Empathy ; Embrace ambiguity ; Optimism ; Iterate, iterate, iterate -- METHODS -- INSPIRATION : Frame your design challenge ; Create a project plan ; Build a team ; Recruiting tools ; Secondary research ; Interview ; Group interview ; Expert interview ; Define your audience ; Conversation starters ; Extremes and mainstreams ; Immersion ; Analogous inspiration ; Card sort ; Peers observing peers ; Collage ; Guided tour ; Draw it ; Resource flow -- Case study : Vroom : a human-centered take on early childhood development -- IDEATION : Download your learnings ; Share inspiring stories ; Top five ; Find themes ; Create insight statements ; Explore your hunch ; How might we ; Create frameworks ; Brainstorm ; Brainstorm rules ; Bundle ideas ; Get visual ; Mash-ups ; Design principles ; Create a concept ; Co-creation session ; Gut check ; Determine what to prototype ; Storyboard ; Role playing ; Rapid prototyping ; Business model canvas ; Get feedback ; Integrate feedback and iterate -- Case study : Asili : designing a sustainable community-owned health, agricultural, and water business in the Democratic Republic of the Congo -- IMPLEMENTATION : Live prototyping ; Roadmap ; Resource assessment ; Build partnerships ; Ways to grow framework ; Staff your project ; Funding strategy ; Pilot ; Define success ; Keep iterating ; Create a pitch ; Sustainable revenue ; Monitor and evaluate ; Keep getting feedback -- Case study : Clean Team : in-home toilets for Ghana's urban poor -- Resources -- Colophon.
    Language: English
    Keywords: Handbooks and manuals ; Case studies
    URL: FULL
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    UID:
    kobvindex_INT0002622
    Format: 307 pages , illustrations (black and white) , 20 cm
    Edition: New edition, updated reissue
    ISBN: 9780385499842 , 9781781256145 , 0385499841 , 1781256144
    Content: "There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams: -Research and immerse themselves in every possible aspect of a new product or service -Examine each product from the perspective of clients, consumers and other critical audiences -Brainstorm best when they are focussed, being physical and having fun The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries."
    Content: "Updated reissue of the inspiring guide to managing creativity in business, going behind the drive that runs Silicon Valley. Reveals how to immerse yourself in every possible aspect of a new product of service, how to examine products from the perspectives of clients, consumers and other critical audiences, and how to brainstorm best."
    Content: MACHINE-GENERATED NOTE ABOUT AUTHOR(S)/EDITOR(S): "Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at the renowned design and innovation consultancy IDEO. As a leading innovation speaker, Tom has addressed business audiences in more than thirty countries. Tom is an Executive Fellow at the Haas School of Business at UC Berkeley and holds a similar role at the University of Tokyo."
    Note: EDITORIAL NOTE: previous, hardback edition: London: HarperCollinsBusiness, 2001 , INDEX NOTE: includes index. , Preface to the new edition -- Acknowledgments -- Foreword / Tom Peters -- Innovation at the top -- Winging it in start-up mode -- Innovation begins With an eye -- The perfect brainstorm -- A cool company needs hot groups -- Prototyping is the shorthand of innovation -- Build your greenhouse -- Expect the unexpected -- Barrier jumping -- Creating experiences for fun and profit -- Zero to sixty -- Coloring outside the lines -- In search of the "wet nap" interface -- Live the future -- Getting in the swing -- Index
    Language: English
    Keywords: Handbooks and manuals
    Library Location Call Number Volume/Issue/Year Availability
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