Kooperativer Bibliotheksverbund

UID:

Format: xvi, 366 p. : , ill.

Edition: Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Series Statement: IFLA publications ; 125

Language: English

Subjects: General works

Keywords: Electronic books.

URL: Click to View

UID:

Format: 1 Online-Ressource (xvi, 366 p.)

ISBN: 359844026X , 9783598440267

Series Statement: IFLA publications 125

Note: Includes bibliographical references

Language: English

Keywords: Bibliothek ; Strategisches Management ; Informationsvermittlung ; Bibliothek ; Marketing ; Konferenzschrift

URL: Volltext

UID:

Format: 1 Online-Ressource (165 p.)

ISBN: 3598218435 , 3598440154 , 9783598218439 , 9783598440151

Series Statement: IFLA publications 115

Note: Includes bibliographical references , Articles in English or French

Language: English

Keywords: E-Learning ; Konferenzschrift

URL: Volltext

UID:

Format: 1 online resource (462 pages) : , illustrations

ISBN: 9783598440229 (PDF ebook)

Series Statement: IFLA Publications ; 120/121

Content: Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.

Note: International conference proceedings. , Frontmatter -- , Contents -- , Preface -- , Program -- , Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture -- , Statistics and Strategy: Statistics and Performance Measurement as a Social Process -- , Comparing libraries: from official statistics to effective strategies -- , Cyberspace and market place: library messages beyond the border -- , Quality Standards: Public libraries on the island of Montreal -- , "Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking" -- , Library statistics without Fear -- , Statistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain) -- , Development of Estonian public libraries during the last decade. (1994-2004) -- , Audit for libraries... which one? -- , Coordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century -- , La bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes -- , Evaluation of libraries: Experiences from applying a method for non-market valuation developed in economics -- , Customers Value Research -- , Management and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art -- , Marketing to Diverse Populations -- , Getting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users. -- , Marketing library services. A case study at University of Illinois at Urbana - Champaign USA -- , The Library as a part of cultural behavior. Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries -- , Evaluating library services - best practice initiatives in Australian university libraries -- , The public library's attractiveness : A quantitative study -- , The use of Electronic Information Services and information literacy: a Glasgow Caledonian University study -- , Statistical indicators on reading and literacy for the "Information Society" versus the ITU's "technicist" indices -- , Parameters and indicators for providers of electronic publications evaluation -- , Promoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future -- , A new model for public library and information services evaluation: an integrated approach - SIADAP+B -- , Developing a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology -- , Measuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library -- , Libraries Building Communities: the vital contribution of Victoria's public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network , Also available in print form. , English

Additional Edition: Print version: ISBN 9783598218484

Language: English

DOI: 10.1515/9783598440229

UID:

Format: xiv, 161 p. : , ill.

Edition: Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Series Statement: IFLA publications, 145

Note: Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress. , The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. , Papers in English and French.

Language: English

Keywords: Electronic books.

URL: Click to View

UID:

Format: 1 online resource (462 pages) : , illustrations

ISBN: 9783598440229 (PDF ebook)

Series Statement: IFLA Publications ; 120/121

Content: Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.

Note: International conference proceedings. , Frontmatter -- , Contents -- , Preface -- , Program -- , Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture -- , Statistics and Strategy: Statistics and Performance Measurement as a Social Process -- , Comparing libraries: from official statistics to effective strategies -- , Cyberspace and market place: library messages beyond the border -- , Quality Standards: Public libraries on the island of Montreal -- , "Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking" -- , Library statistics without Fear -- , Statistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain) -- , Development of Estonian public libraries during the last decade. (1994-2004) -- , Audit for libraries... which one? -- , Coordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century -- , La bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes -- , Evaluation of libraries: Experiences from applying a method for non-market valuation developed in economics -- , Customers Value Research -- , Management and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art -- , Marketing to Diverse Populations -- , Getting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users. -- , Marketing library services. A case study at University of Illinois at Urbana - Champaign USA -- , The Library as a part of cultural behavior. Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries -- , Evaluating library services - best practice initiatives in Australian university libraries -- , The public library's attractiveness : A quantitative study -- , The use of Electronic Information Services and information literacy: a Glasgow Caledonian University study -- , Statistical indicators on reading and literacy for the "Information Society" versus the ITU's "technicist" indices -- , Parameters and indicators for providers of electronic publications evaluation -- , Promoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future -- , A new model for public library and information services evaluation: an integrated approach - SIADAP+B -- , Developing a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology -- , Measuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library -- , Libraries Building Communities: the vital contribution of Victoria's public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network , Also available in print form. , English

Additional Edition: Print version: ISBN 9783598218484

Language: English

DOI: 10.1515/9783598440229

UID:

Format: 1 online resource (462 pages) : , illustrations

ISBN: 9783598440229 (PDF ebook)

Series Statement: IFLA Publications ; 120/121

Content: Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.

Note: International conference proceedings. , Frontmatter -- , Contents -- , Preface -- , Program -- , Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture -- , Statistics and Strategy: Statistics and Performance Measurement as a Social Process -- , Comparing libraries: from official statistics to effective strategies -- , Cyberspace and market place: library messages beyond the border -- , Quality Standards: Public libraries on the island of Montreal -- , "Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking" -- , Library statistics without Fear -- , Statistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain) -- , Development of Estonian public libraries during the last decade. (1994-2004) -- , Audit for libraries... which one? -- , Coordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century -- , La bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes -- , Evaluation of libraries: Experiences from applying a method for non-market valuation developed in economics -- , Customers Value Research -- , Management and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art -- , Marketing to Diverse Populations -- , Getting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users. -- , Marketing library services. A case study at University of Illinois at Urbana - Champaign USA -- , The Library as a part of cultural behavior. Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries -- , Evaluating library services - best practice initiatives in Australian university libraries -- , The public library's attractiveness : A quantitative study -- , The use of Electronic Information Services and information literacy: a Glasgow Caledonian University study -- , Statistical indicators on reading and literacy for the "Information Society" versus the ITU's "technicist" indices -- , Parameters and indicators for providers of electronic publications evaluation -- , Promoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future -- , A new model for public library and information services evaluation: an integrated approach - SIADAP+B -- , Developing a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology -- , Measuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library -- , Libraries Building Communities: the vital contribution of Victoria's public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network , Also available in print form. , English

Additional Edition: Print version: ISBN 9783598218484

Language: English

DOI: 10.1515/9783598440229

UID:

Format: 1 online resource (176 p.)

Edition: 1st ed.

ISBN: 1-283-40282-3 , 9786613402820 , 3-11-026353-X

Series Statement: IFLA publications, 145

Content: Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through

Note: Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress. , The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. , Issued also in print. , English

Additional Edition: ISBN 3-11-026331-9

Language: English

Subjects: General works

DOI: 10.1515/9783110263534