Format:
1 Online-Ressource (xix, 193 Seiten)
Edition:
First edition
ISBN:
9781838675097
,
9781838675073
Series Statement:
Advances in public relations and communication management volume 4
Content:
1. How Strategic Communication Facilitates the Internationalisation of Firms: A Situational Framework; Jule Keller-Bacher and Ansgar Zerfass 2. When Data Is the Issue: Re-conceptualizing Public Relations For the Platform Economy; Sine Nørholm Just and Rasmus Kjærgaard Rasmussen 3. Entrancing Ourselves with YouTube: Emotion-producing Practices Amplify the Impact of Branded Video; Gregory De Blasio, Komala Mazerant and Brad Scharlott 4. Engaging Millennials in the Energy Transition; Renate Dam, Wim J.L. Elving and Roel van Veen 5. The new 'cat' of the Internet: China's panda diplomacy on Twitter; Zhao Alexandre Huang and Rui Wang 6. The Visual Turn: Corporate Identity as an Alternative Public Relations Tool; Alexandra Crăciun 7. Beyond Organizational Centricity in Strategic Communication: Lessons Learned From Organized Religion; Markus Wiesenberg 8. 'We Don't Need PR Yet': Challenging Misconceptions of Public Relations in The Startup Community; Sarah VanSlette 9. How Do Public Relations Practitioners Build Social Capital?; Paul Willis and Andy Green 10. The big idea of employees as strategic communicators in public relation; Vibeke Thøis Madsen and Joost Verhoeven 11. Four News Media Roles Shaping Agenda-building Processes; Mark Badham 12. Information, Misinformation, Disinformation: The Role of Communication Professionals in Liquid Modernity; Mafalda Eiró-Gomes and Vanessa Moreira
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-1-83867-508-0
Language:
English
Keywords:
Öffentlichkeitsarbeit
;
Konferenzschrift
DOI:
10.1108/S2398-391420194
URL:
Volltext
(URL des Erstveröffentlichers)
Author information:
Frandsen, Finn 1956-
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