UID:
kobvindex_HPB1056246371
Format:
1 online resource
Edition:
1st edition.
ISBN:
9783845285665
,
3845285664
Series Statement:
Internet research ; volume 46
Note:
Cover; 1 Introduction; 1.1 The Broader Societal Context; 1.2 The Contemporary Professional Context; 1.3 Personal Branding in Contemporary Careers; 1.4 The Present Study; 2 Conceptualization of Personal Branding; 2.1 Personal Branding in Self-Management Literature; 2.1.1 Personal Responsibility in a Changing Environment; 2.1.2 Marketing and Monitoring of the Personal Brand; 2.1.3 Implications from Self-Management Literature; 2.2 Personal Branding from an Academic Perspective; 2.2.1 Categorizing Persons for the Application of Branding
,
2.2.2 Conceptualization and Definition of Personal Branding2.2.3 Context of Personal Branding; 2.3 Personal Branding Behaviors; 2.3.1 Self-Promotion; 2.3.2 Ingratiation; 2.3.3 Networking; 2.4 Synthesis and Implications for the Present Study; 3 Theoretical Backdrop; 3.1 Social Capital; 3.1.1 Definition and Conceptualization of Social Capital; 3.1.2 Reputation as Part of Social Capital; 3.2 Impression Management; 3.2.1 Strategy and Impression Management; 3.2.2 Reputation as Impression Management Motive; 3.3 Impression Management Process Model; 3.3.1 Environmental Setting
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3.3.2 Personal Factors3.3.3 Social Factors; 3.4 Synthesis and Implications for the Present Study; 4 Social Media and Personal Branding; 4.1 The Internet as Communication Channel; 4.1.1 Internet Affordances; 4.1.2 Personal Information on the Internet; 4.2 Social Media Formats; 4.2.1 Definition of Social Media; 4.2.2 Social Media Formats Relevant to Personal Branding; 4.2.2.1 Social Network Sites; 4.2.2.2 Microblogs; 4.3 Reputation and Social Media; 4.3.1 Personal Information on Social Media; 4.3.2 Relevance of Reputation Management on Social Media
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4.4 Personal Branding Behaviors on Social Media4.5 Synthesis and Implications for the Present Study; 5 The Academic Context; 5.1 Careers in Academia in Germany; 5.1.1 Structural Factors Relevant to Academic Careers; 5.1.2 Individual Factors Relevant to Academic Careers; 5.1.3 Publication, Visibility, and Academic Reputation; 5.2 Situating Personal Branding in Academic Communication; 5.2.1 Informal Scholarly Communication; 5.2.2 Personal Branding Audience in the Academic Context; 5.3 Social Media Use in Academia; 5.3.1 Extent of Social Media Use by Scholars
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5.3.2 Social Media and Academic Reputation5.4 Synthesis and Implications for the Present Study; 6 Model of Personal Branding of Academics on Social Media; 6.1 Personal Branding Behaviors of Academics on Social Media; 6.1.1 Self-Promotion Behaviors of Academics; 6.1.2 Ingratiation Behaviors of Academics; 6.1.3 Networking Behaviors of Academics; 6.2 Application of Process Model to Academics on Social Media; 6.2.1 Environment in the Context of Social Media; 6.2.2 Personal Factors in Academia and Social Media; 6.2.3 Social Factors in Academia and Social Media
Additional Edition:
Print version: Kapidzic, Sanja. Personal branding on social media. Baden-Baden, Germany : Nomos, Edition Reinhard Fischer, 2018 ISBN 9783848743421
Additional Edition:
ISBN 3848743426
Language:
English
URL:
ProQuest Ebook Central
Bookmarklink
