UID:
almahu_9949880614802882
Format:
1 online resource.
ISBN:
9781315620350
,
1315620359
,
1317216725
,
9781317216728
,
1317216709
,
9781317216704
,
9781317216711
,
1317216717
Series Statement:
Routledge Studies in Critical Marketing
Content:
"Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods - catchy slogans, colourful logos, "star-chitects", bidding for City of Culture status etc - that are applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an essentially political activity, serving hidden agendas and marginalizing social groups. Scholars and practitioners can no longer ignore the need for more responsible and socially sensitive approaches to cater for a wider range of stakeholders, and which fully acknowledge the importance of resident participation in decision-making. The contributions in this innovative book set out to introduce new critical ways of thinking around place branding and practices that encourage it to be more inclusive and participatory. It will be of interest to researchers and advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design."--Provided by publisher.
Note:
Chapter 1 Introduction /
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chapter 2 Democracy in participatory place branding --
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A critical approach /
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chapter 3 Critical perspectives on Aboriginal and Torres Strait Islander tourism --
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Towards Indigenous-led approaches /
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chapter 4 Place marketing for social inclusion /
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chapter 5 A service ecosystem approach to representing a place's unique brand /
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chapter 6 Spaces of identity in the city --
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Embracing the contradictions /
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chapter 7 Revitalizing the damaged brand --
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Place (re)branding in post-Katrina New Orleans /
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chapter 8 Maps and tours as metaphors for conceptualizing urban place representation for marketing/branding purposes /
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chapter 9 Brand conformity in a food place context /
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chapter 10 Stockholm --
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The narcissistic capital of Sweden /
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chapter 11 A branding stranglehold --
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The case of Florida's orange tie /
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chapter 12 Place branding as political research --
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From hidden agenda to a framework for analysis /
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chapter 13 Conclusions --
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Inclusive place branding -- towards an integrative research agenda /
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chapter 14 Closing commentary --
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Between brand utopias and lived experience /
Additional Edition:
Print version: Inclusive place branding. Abingdon, Oxon ; New York, NY : Routledge, 2018 ISBN 9781138659247
Language:
English
Subjects:
Economics
URL:
https://www.taylorfrancis.com/books/9781315620350
URL:
https://www.taylorfrancis.com/books/9781317216728
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