UID:
almafu_9959226753002883
Format:
1 online resource (viii, 261 p. )
,
ill. ;
ISBN:
0-7914-9035-1
,
1-4175-0023-9
Series Statement:
SUNY series in International Management
Content:
Effectively communicating an organization's strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing, training, management, and leadership levels. This book explores each of these processes and provides case studies in the ways in which excellent organizations perform in each of these contexts. The essays focus on the what, when, where, and how aspects of excellence in communicating organizational strategy and explore effective practices in large organizations like Microsoft, medium-sized organizations like E-land, and small firms within the pharmaceutical industry.
Note:
Bibliographic Level Mode of Issuance: Monograph
,
Front Matter --
,
Contents --
,
Excellence in Communicating Organizational Strategy: An Introduction --
,
Stimulating and Integrating the Development of Organizational Communication through High-Speed Management --
,
Killer Strategies for Competitiveness: The Case at Microsoft --
,
High-Speed Management Strategies for Competitiveness: The E-land, a Korean Multinational --
,
Intersections between Crisis and Management: A Case Study --
,
Excellence in Communication During a Crisis: The Case of Indian Point 3 Nuclear Power Plant --
,
R&D and Marketing Strategy for Cross-Cultural Cooperation: A Cross-Pacific Study between China and the U.S. --
,
Strategies for Survival in the Global Marketplace: A Study of the Australian Pharmaceutical Industry --
,
Beyond Benchmarking Institutional Advancement: Jump-Start to Fund-Raising Excellence --
,
Intuition and Metacommunication Strategies in Times of Change --
,
The Strategic Impact of Affect on Decision-Making --
,
Training Strategies for Excellence: Selecting the Appropriate Models for the Specific Task --
,
Strategies of Leadership Excellence for Corporate Survival --
,
A Summary and Conclusion to Excellence in Communicating Organizational Strategy --
,
Contributors --
,
Index
,
English
Additional Edition:
ISBN 0-7914-5033-3
Language:
English
DOI:
10.1515/9780791490358
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