Kooperativer Bibliotheksverbund

UID:

Umfang: 1 online resource

ISBN: 1003851444 , 9781003851448 , 9781003358398 , 100335839X , 100385141X , 9781003851417

Serie: Routledge focus

Inhalt: This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization's social media platforms and outputs. This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.

Sprache: Englisch

DOI: 10.4324/9781003358398

URL: https://www.taylorfrancis.com/books/9781003358398

URL: lizenzpflichtig

UID:

Umfang: 1 online resource (232 pages).

ISBN: 0-8135-8773-5 , 0-8135-8772-7

Serie: The American Campus

Inhalt: College students are now regarded as consumers, not students, and nowhere is the growth and exploitation of the university more obvious than in the realm of college sports, where the evidence is in the stadiums built with corporate money, and the crowded sporting events sponsored by large conglomerates. The contributors to Sport and the Neoliberal University examine how intercollegiate athletics became a contested terrain of public/private interests. They look at college sports from economic, social, legal, and cultural perspectives to cut through popular mythologies regarding intercollegiate athletics and to advocate for increased clarity about what is going on at a variety of campuses with regard to athletics. Focusing on current issues, including the NCAA, Title IX, recruitment of high school athletes, and the Penn State scandal, among others, Sport and the Neoliberal University shows the different ways institutions, individuals, and corporations are interacting with university athletics in ways that are profoundly shaped by neoliberal ideologies.

Anmerkung: Frontmatter -- , CONTENTS -- , Introduction: Contexts and Constraints in Contemporary Intercollegiate Athletics / , PART I. Ongoing Issues -- , 1. Truth for Sale: Penn State, (Joe) Paterno, and (Terry) Pegula / , 2. "A Common-Sense, Fiscally Conservative Approach": Sport, Politics, and the Death of Higher Education in Wisconsin / , 3. Fixing the Front Porch? Maryland's Move to the Big Ten / , 4. Football, Rape Culture, and the Neoliberal University (as) Brand: Reflections on Institutional Governance in the Jameis Winston Rape Investigation / , 5. College Athletes as Employees and the Politics of Title IX / , PART II. Emerging Concerns -- , 6. The National Collegiate Athletic Association's "Nothing Short of Remarkable" Rebranding of Academic Success / , 7. Is This the Beginning of the End? Small Colleges and Universities Are Questioning the Value of an NCAA Program for Their Student Body / , 8. Confessions of a Human Trafficker: Inside the Global Network (of International Student- Athletes in NCAA Football) / , 9. Welcome to the Factory: College Athletics and Corporatized Recruiting / , 10 "Some Kind of Joke": Consultancy Firms and College Athletics / , Acknowledgments -- , Notes on Contributors -- , Index , Issued also in print. , In English.

Weitere Ausg.: ISBN 0-8135-8771-9

Sprache: Englisch

Schlagwort(e): Electronic books. ; Electronic books.

DOI: 10.36019/9780813587738

UID:

Umfang: 1 online resource : , 3 figures

ISBN: 9780813587738

Serie: The American Campus

Inhalt: College students are now regarded as consumers, not students, and nowhere is the growth and exploitation of the university more obvious than in the realm of college sports, where the evidence is in the stadiums built with corporate money, and the crowded sporting events sponsored by large conglomerates. The contributors to Sport and the Neoliberal University examine how intercollegiate athletics became a contested terrain of public/private interests. They look at college sports from economic, social, legal, and cultural perspectives to cut through popular mythologies regarding intercollegiate athletics and to advocate for increased clarity about what is going on at a variety of campuses with regard to athletics. Focusing on current issues, including the NCAA, Title IX, recruitment of high school athletes, and the Penn State scandal, among others, Sport and the Neoliberal University shows the different ways institutions, individuals, and corporations are interacting with university athletics in ways that are profoundly shaped by neoliberal ideologies.

Anmerkung: Frontmatter -- , CONTENTS -- , Introduction: Contexts and Constraints in Contemporary Intercollegiate Athletics / , PART I. Ongoing Issues -- , 1. Truth for Sale: Penn State, (Joe) Paterno, and (Terry) Pegula / , 2. “A Common-Sense, Fiscally Conservative Approach”: Sport, Politics, and the Death of Higher Education in Wisconsin / , 3. Fixing the Front Porch? Maryland’s Move to the Big Ten / , 4. Football, Rape Culture, and the Neoliberal University (as) Brand: Reflections on Institutional Governance in the Jameis Winston Rape Investigation / , 5. College Athletes as Employees and the Politics of Title IX / , PART II. Emerging Concerns -- , 6. The National Collegiate Athletic Association’s “Nothing Short of Remarkable” Rebranding of Academic Success / , 7. Is This the Beginning of the End? Small Colleges and Universities Are Questioning the Value of an NCAA Program for Their Student Body / , 8. Confessions of a Human Trafficker: Inside the Global Network (of International Student- Athletes in NCAA Football) / , 9. Welcome to the Factory: College Athletics and Corporatized Recruiting / , 10 “Some Kind of Joke”: Consultancy Firms and College Athletics / , Acknowledgments -- , Notes on Contributors -- , Index , In English.

Sprache: Englisch

DOI: 10.36019/9780813587738

URL: https://www.degruyter.com/isbn/9780813587738

URL: https://www.degruyter.com/isbn/9780813587738

UID:

Umfang: viii, 231 Seiten , 24 cm

ISBN: 9780813587707 , 9780813587714

Serie: The American campus

Inhalt: "College students are now regarded as consumers, not students, and nowhere is the growth and exploitation of the university more obvious than in the realm of college sports, where the evidence is in the stadiums built with corporate money, and the crowded sporting events sponsored by large conglomerates. The contributors to Sport and the Neoliberal University examine how intercollegiate athletics became a contested terrain of public/private interests. They look at college sports from economic, social, legal, and cultural perspectives to cut through popular mythologies regarding intercollegiate athletics and to advocate for increased clarity about what is going on at a variety of campuses with regard to athletics. Focusing on current issues, including the NCAA, Title IX, recruitment of high school athletes, and the Penn State scandal, among others, Sport and the Neoliberal University shows the different ways institutions, individuals, and corporations are interacting with university athletics in ways that are profoundly shaped by neoliberal ideologies"--

Inhalt: Introduction: Contexts and Constraints in Contemporary Intercollegiate Athletics / Ryan King-White -- Part I: Ongoing Issues -- Truth for Sale: Penn State, (Joe) Paterno, and (Terry) Pegula / Henry Giroux, Susan Searls Giroux and Ryan King-White -- A common-sense, fiscally conservative approach : Sport, politics, and the death of higher education in Wisconsin / Neal C. Ternes and Michael D. Giardina -- Fixing the Front Porch : Maryland's Move to the Big-10 / Jaime DeLuca and Callie Batts Maddox -- Football, Rape Culture, and the Neoliberal University (as) Brand: Reflections on Institutional Governance in the Jameis Winston Rape Investigation / Matthew G. Hawzen, Lauren C. Anderson, and Joshua I. Newman -- College Athletes as Employees & the Politics of Title IX / Ellen J. Staurowsky, Ed.D. -- Part II: Emerging Concerns / The National Collegiate Athletic Association's Nothing Short of Remarkable Rebranding of Academic Success / Richard M. Southall and Crystal Southall -- Is this the beginning of the end? Small colleges and universities are questioning the value of an NCAA program for their student body / Oliver Rick -- Confessions of a Human Trafficker: Inside the Global Network (Of International Student - Athletes in NCAA Football) / Adam Beissel -- Welcome to the Factory: College Athletics and Corporatized Recruiting / Jacob J. Bustad and Ronald L. Mower -- Some Kind of Joke: Consultancy Firms and College Athletics / Ryan King-White

Anmerkung: Includes bibliographical references and index

Weitere Ausg.: ISBN 9780813587721

Weitere Ausg.: ISBN 9780813587738

Sprache: Englisch

Schlagwort(e): USA ; National Collegiate Athletic Association ; Hochschulsport ; Neoliberalismus