Format:
1 Online-Ressource (201 Seiten)
Edition:
1st ed
ISBN:
9781802629552
Series Statement:
Review of Marketing Research Series
Content:
Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities
Note:
Description based on publisher supplied metadata and other sources
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Cover -- The Vulnerable Consumer -- Editorial Advisory Board -- THE VULNERABLE CONSUMER: BEYOND THE POOR AND THE ELDERLY -- Copyright -- Contents -- List of Figures and Tables -- About the Editor-in-Chief -- About the Editor -- About the Contributors -- Introduction -- Overview -- Publication Mission -- A Focus on Special Issues -- This Volume -- The Vulnerable Consumer: Beyond the Poor and the Elderly -- Aging and Vulnerabilities in Consumer Information Processing -- Abstract -- Introduction -- Overview -- Aging Worsens Sensory Functioning -- Vision -- Hearing -- Smell -- Taste -- Touch -- Summary -- Aging Impairs Some Cognitive Processes -- Working Memory -- Long-Term Memory -- Summary -- Changes in Emotional Functioning due to Aging -- Wisdom Development -- Perceptions of Time as Limited -- Implications of Aging for the Quality of Consumer Information Processing -- Are Elderly Consumers More Vulnerable to Marketers? -- Conclusion -- References -- Vulnerability and Consumer Poverty: An Explication of Consumption Adequacy -- Abstract -- Introduction -- Dimensions of CA -- Water and Food -- Acceptable Shelter -- Appropriate Clothing -- Health Care -- Education and Training -- Data, Methodology, and Findings -- Results From the Life Satisfaction Model -- Results From the Happiness Model -- Floodlight Analysis -- Discussion of Key Findings -- Discussion -- Conclusion and Closing Remarks -- References -- Subset of WVS 7 Questionnaire Items Used in the Analysis -- Not Knowing Who I Am: Implications for Materialism and Consumption Behaviors -- Abstract -- Introduction -- Materialistic Behaviors -- Uncertainty and Low SCC -- Uncertainty Reduction Tactics -- Unintended Consequences of Social Comparison -- Uncertainty and Vulnerability to Daily Self-Concept Threats -- Uncertainty and Susceptibility to External Influences -- Consequences of Low SCC.
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Problematic Outcomes for Low SCC Consumers -- Materialism and Low SCC -- Risk Factors for Low SCC -- Implications -- Conclusion -- References -- From Stigma to Scarcity: On Interpersonal and Cognitive Sources of Vulnerability for Consumers in Poverty -- Abstract -- Introduction -- Prejudice and Discrimination as Sources of Vulnerability -- Consequences for Low-SES Consumers -- The "Thick Skin Bias" as a Source of Vulnerability -- Cognitive Sources of Vulnerability -- Conclusion: Future Directions to Address Consumer Vulnerability in Contexts of Poverty -- References -- The Yin and Yang of Hard Times: When Can States of Vulnerability Motivate Self-Improvement? -- Abstract -- Introduction -- Resource Scarcity and Self-Improvement -- Resource Scarcity and the Valuation of Self-Improvement Benefits -- Evidence that Resource Scarcity Can Increase the Valuation of Self-Improvement Benefits -- Contributions and Implications -- Future Research Directions -- Conclusion -- References -- Marketplace Solutions to Motivational Threats: Helping Consumers With Four Distinct Types of Vulnerability* -- Abstract -- Introduction -- A 2 × 2 Framework of Motivated Activity -- Dimension 1: Prevention Versus Promotion Value -- Dimension 2: Control Versus Truth -- Four Domains of Motivated Activity -- Motivated Activity, Threats, and Vulnerability -- Solutions for Prevention-Truth Threats -- Solutions for Promotion-Truth Threats -- Solutions for Prevention-Control Threats -- Solutions for Promotion-Control Threats -- Implications and Open Questions -- Conclusion -- References -- Leaves in the Wind: Underdeveloped Thinking Systems Increase Vulnerability to Judgments Driven by Salient Stimuli -- Abstract -- Introduction -- The Experiential and Rational Systems and the Low-System Consumer -- The Experiential and Rational Systems -- The Existence of Low-System Consumers
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Salience-Driven Decision Making by Low-System Consumers -- Study 1 -- Method -- Participants, Design, and Procedure -- Experiential and Rational Processing -- Decision Confusion -- Negative Decision Emotions -- Decision Dissatisfaction -- Results -- Preliminary Analysis -- Main Analysis -- Mediation Analysis -- Discussion -- Study 2 -- Method -- Participants, Design, and Procedure -- Experiential and Rational Processing -- Anchoring Manipulation and Dependent Measures -- Results -- Preliminary Analysis -- Main Analysis -- Discussion -- Study 3 -- Method -- Participants, Design, and Procedure -- Environmental Context Manipulation -- Experiential and Rational Processing -- Results -- Preliminary Analysis -- Main Analyses -- Discussion -- Study 4 -- Method -- Participants, Design, and Procedure -- Target Category Manipulation -- Salience Manipulation -- Dependent Measure -- Experiential and Rational Processing -- Results -- Preliminary Analysis -- Main Analysis -- Discussion -- General Discussion and Conclusion -- References -- "I Did Not Think of Myself as a 'Customer'": The Confluence of Intertwined Vulnerabilities Among Subsistence Consumers Thro ... -- Abstract -- Introduction -- Vulnerability -- Subsistence Marketplaces, Marketplace Literacy, and Consumer Vulnerability -- Subsistence Marketplaces -- Unpacking Poverty and Marketplaces - Material and Cognitive Survival -- Marketplace Literacy -- Case Study in Intertwined Vulnerabilities - Women in Agriculture Accessing Agricultural Technologies1 -- External Factors -- Internal Factors - Cognitive and Affective Constraints -- Implications -- Conclusion -- References -- A Consumer Vulnerability Perspective on Eviction -- Abstract -- Introduction -- What Is Eviction? -- Evicting as a Social Problem: An Illustration From Arkansas -- A Behavioral and Policy Research Agenda on Eviction
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Vulnerability-Related Behaviors and Practices -- Public Policy Research on Evictions -- Conclusion -- References -- Index
Additional Edition:
Erscheint auch als Druck-Ausgabe Malhotra, Naresh K. The Vulnerable Consumer Leeds : Emerald Publishing Limited,c2024 ISBN 9781802629569
Language:
English
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