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  • 1
    Book
    Book
    Organisationsstruktur und Bildungssystem : e. Beitr. zur Erklärung von Organisationsstrukturen (1986)
    Frankfurt am Main u.a. :Lang,
    Details
    UID:
    almahu_BV000553869
    Format: III, 214 S.
    ISBN: 3-8204-9490-1
    Series Statement: [Europäische Hochschulschriften / 5] 723
    Note: Zugl.: Mannheim, Univ., Diss., 1986
    Language: German
    Subjects: Economics
    RVK:
    QX 810
    RVK:
    QP 340
    RVK:
    QP 343
    Keywords: Organisation ; Bildungssystem ; Organisation ; Bildungssystem ; Berufsbildung ; Unternehmen ; Organisation ; Hochschulschrift ; Hochschulschrift ; Bibliographie enthalten ; Hochschulschrift
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  • 2
    Book
    Book
    Organisationsstruktur und Bildungssystem : e. Beitr. zur Erklärung von Organisationsstrukturen (1986)
    Frankfurt am Main u.a. : Lang
    Details
    UID:
    b3kat_BV000553869
    Format: III, 214 S.
    ISBN: 3820494901
    Series Statement: [Europäische Hochschulschriften / 5] 723
    Note: Zugl.: Mannheim, Univ., Diss., 1986
    Language: German
    Subjects: Economics
    RVK:
    QP 340
    RVK:
    QP 343
    RVK:
    QX 810
    Keywords: Organisation ; Bildungssystem ; Deutschland ; Organisation ; Bildungssystem ; Frankreich ; Frankreich ; Berufsbildung ; Unternehmen ; Organisation ; Deutschland ; Hochschulschrift
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  • 3
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    Book
    The importance of pursuing a strong branding strategy in today’s business world : a case study (2019)
    Berlin, Germany :Berlin International University of Applied Sciences,
    Details
    UID:
    kobvindex_INT0003505
    Format: 34 pages : , illustrations ; , 30 cm.
    Content: MACHINE-GENERATED SUMMARY NOTE: "This study analyzes branding strategy in today’s era by exploring specifically a popular topic among marketers, the luxury branding – where a case study is presented by taking as an example a German label ‘Jil Sander’. Moreover, as a critical component to positioning brands and lead to competitive advantage the changing world of Integrated Marketing Communications are presented along the study to show the impact that these have on brand equity. And as a third point, the strategical role of brand experience is presented and how this affects the consumer behavior towards brands. Keywords: branding, brand equity, brand identity, brand personality, integrated marketing communications, IMC, positioning, differentiation, luxury, fashion industry, customer relationships, customer-based brand equity, brand awareness, advertising, promotion, brand experience."
    Note: DISSERTATION NOTE: bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2019. , MACHINE-GENERATED CONTENTS NOTE: Acknowledgments -- Abstract -- INTRODUCTION : Purpose -- Research questions -- Problem statement -- Justification -- Research objectives -- LITERATURE REVIEW : What is branding? -- Branding equity -- Brand knowledge -- Brand name dominance -- Perceived quality -- Brand loyalty and value -- The brand identity system (Aaker) : What is brand identity? ; Brand as a product; Brand as an organization ; Brand as a person; Brand as a symbol -- What is brand personality? -- Luxury brands -- The changing world of marketing communications : Strategic role of IMC in brand equity -- Influence of branding in customer behavior -- RESEARCH METHODOLOGY -- DATA COLLECTION AND ANALYSIS : Data collection procedure -- Dataset and sample consideration -- BRAND ANALYSIS : Company description -- Brand identity system of Jil Sander -- Marketing mix -- Consumer segmentation -- SWOT analysis -- Competitive analysis -- DATA ANALYSIS -- REVISITING THE RESEARCH QUESTIONS AND OBJECTIVES : DISCUSSION AND CONCLUSION : Discussion of results -- Conclusions and recommendations -- Limitations of your study and future suggestions -- Bibliography.
    Language: English
    Keywords: Academic theses
    URL: FULL
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  • 4
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    How to create a successful luxury brand image through digital marketing? / (2017)
    Berlin, Germany :BAU International Berlin University of Applied Sciences,
    Details
    UID:
    kobvindex_INT0000413
    Format: 58 pages : , illustrations (chiefly colour) ; , 29.5 cm.
    Content: MACHINE-GENERATED SUMMARY NOTE: "The present study is primarily investigating the question on how to create a successful luxury fashion brand image through digital marketing. The guiding question involves two factors -- ho to create a successful luxury fashion brand image and to what extent digital marketing is prospectively appreciable. Thereby, the research focus is on the long-term development of a digital marketing strategy for luxury fashion brands as well as on the cross medial communication tools such as social media platforms. The key aim of the paper is to show how to create a successful brand image through digital marketing on the basis of cognitions from literature as well as the application examples from the practice. In order to answer the question as comprehensively as possible, the paper is structured as follows: The beginning of the main part starts with an introduction to the world of fashion. The value of the fashion industry and the creation of a brand image and brand identity are going to be shown here. In order to reach the customer, luxury fashion companies communicate through their brands. For this reason, the focus in the third chapter is on three different forms of marketing: 'Old-marketing' (traditional marketing), 'New-marketing' (digital marketing) and fashion marketing. The last chapter of the paper focuses on a case study, in which the results that are obtained from the previous chapters are going to be examined and confirmed with the aid of the luxury fashion brand 'Burberry'."
    Note: DISSERTATION NOTE: bachelor thesis in Business Administration, BAU International Berlin University of Applied Sciences, 2017. , MACHINE-GENERATED CONTENTS NOTE: Table of figures -- Statutory Declaration -- Introduction -- THE WORLD OF LUXURY : Definition of luxury -- The value of luxury -- LUXURY BRANDS : Definition -- Characteristics -- Brand identity -- Brand image -- MARKETING : “Old-Marketing” (traditional marketing) : “Old-Marketing” instruments ; Creating luxury brand images in the past ; Old-Marketing’s Advantages and Disadvantages -- “New-Marketing”: Digital Marketing : What is digital marketing? ; Digital marketing instruments ; Creating luxury brand images by using digital marketing strategies ; Advantages and disadvantages of digital marketing -- Exists there a connection between the two strategies? -- FASHION MARKETING : Problems and specialty -- Marketing of fashion brands -- Creating a successful luxury brand image -- CASE STUDY: BURBERRY : The company Burberry -- The brand- and product portfolio -- Burberry as a luxury brand -- Marketing at “Burberry” : Social media -- Conclusion : How to create a successful luxury brand image through digital marketing? -- Critical reflection -- Bibliography. , ISSUING BODY NOTE: BAU International Berlin University of Applied Sciences is the former name of Berlin International University of Applied Sciences.
    Language: English
    Keywords: Academic theses ; Academic theses
    URL: FULL
    URL: FULL
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  • 5
    Book
    Book
    Digital marketing as a communication tool : how did digital marketing change the way of communication in B2C? (2017)
    Berlin, Germany :BAU International Berlin University of Applied Sciences,
    Details
    UID:
    kobvindex_INT0000418
    Format: 36 pages : , illustrations ; , 1 CD-ROM (12 cm). , 30 cm. +
    Content: MACHINE-GENERATED SUMMARY NOTE: "The Bachelor thesis will cover the change in the marketing and communication sector, and how the businesses adapt to the changes. After introducing the digitalization through computers and the global revolution with the internet age, and also in the business life through email and display marketing. Whereas, there is now an upcoming second type of digitalization in the world, which is the innovation of the first digitalization and thus changing the daily life and patterns of the society to the digital world. Dynamic start-ups are inventing continuous new technologies and platforms. One of the well-known invented ones are platforms like Facebook, Twitter and Instagram etc. This disruptive change also reached the marketing industry. Also, the people and their habits have changed in case of smartphones, which have got more attention and usage. The striking point is to see how a whole sector revolutionised and transferred to a fully digitalized industry. For instance, in the new marketing sector the 'Influencer Marketing' came out of the blue and created a completely new form of word-of-mouth. Therefore, first, the old marketing and analog communication and the related problems in the sector will be analysed. Afterwards, after summing up all positive and negative aspects, the new marketing and digital communication will be analysed including many upcoming technologies and inventions. After introducing all new market instruments, the changes in the markets will be shown together with comparing the positive and negative aspects, which will lead to a conclusion which will answer the central question."
    Note: DISSERTATION NOTE: bachelor thesis in Business Administration, BAU International Berlin University of Applied Sciences, 2017. , MACHINE-GENERATED CONTENTS NOTE: List of figures -- INTRODUCTION TO THE THESIS -- TRADITIONAL MARKETING : ANALOG COMMUNICATION : Definition of traditional marketing : analog communication -- Problems of analog mass media -- Summary of traditional marketing : analog communication -- NEW MARKETING : DIGITAL COMMUNICATION : Definition of digital communication -- Advantages of digital communication -- Challenges of digital communication -- THE MOST IMPORTANT DIGITAL COMMUNICATION INSTRUMENTS : Website -- Social media marketing : Concepts of social media marketing ; Viral marketing -- Influencer marketing : Definition influencer marketing ; Influencer marketing in company communication -- PUSH TO PULL : General information -- Push and pull in communication -- Push and pull in marketing -- The five-step buying process -- Applying push and pull to the five-step buying process -- Conclusion -- NEW FORMS OF ADVERTISING IN A DIGITAL WORLD : Display advertising -- Affiliate marketing -- Social network advertising -- Content marketing : Search engine optimization ; Pay-per-click advertising -- Mobile advertising : Location based advertisement -- CONCLUSION -- CRITICAL REFLECTION -- Bibliography. , SUPPLEMENT NOTE: 1 CD-ROM containing the thesis in pocket attached to inside back cover. , ISSUING BODY NOTE: BAU International Berlin University of Applied Sciences is the former name of Berlin International University of Applied Sciences.
    Language: English
    Keywords: Academic theses ; Academic theses
    URL: FULL
    URL: FULL
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  • 6
    Book
    Book
    Development of individual mobility : the case of e-scooter (2020)
    Berlin, Germany :Berlin International University of Applied Sciences,
    Details
    UID:
    kobvindex_INT0004854
    Format: ii, 38 pages : , illustrations, maps ; , 30 x 21 cm.
    Content: MACHINE-GENERATED SUMMARY NOTE: "This research paper analyses the sharing economy’s branch shared mobility and its disruptive and innovative transportation mode shared micromobility. The Study investigates two European capitals, Berlin and Paris, to analyze their shared e-scooter services in four areas; e-scooter development, companies operating and their prices, organisation of the companies and their operation areas, the existing problems and which solutions the cities implemented to solve them. The data analyzed shows that Paris and Berlin achieved three different solutions to tackle existing problems caused by e-scooters."
    Note: DISSERTATION NOTE: submitted as bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2020. , MACHINE-GENERATED CONTENTS NOTE: I. Abstract …………………………………………………………………...i II. List of Figures …………………………………………………………….i III. List of Tables .……………………………………………...……………..ii IV. List of Appendices …...…………………………………...…………...…ii 1. Introduction ……………………………………………………………...1 1.1. General Introduction ……………………………….……………..1 1.2. Need and Justification for the Study ……………….……….…….1 1.3. Research Aim ………………………….…………….………..…..1 1.3.1. Research Objectives ………………………….………......1 1.3.2. Research Question ………………………….…………….2 2. Literature Review ………………………….…………………………....2 2.1. Sharing Economy ………………………….…………………......2 2.1.1. Background ………………………….……………….......2 2.1.2. Theory. ………………………….………………………..4 2.2. Shared Mobility ………………………….…………….…………6 2.2.1. Types of Shared Mobility ………………………….……...8 2.2.1.1. Car Sharing ………………………….…………...9 2.2.1.2. Shared Micromobility ………………….………...10 3. Research Approach ………………….…………………………………12 4. Comparison of Two Cities ………………….…………………………..13 4.1. Berlin………………….…………………………………………13 4.1.1. Development ………………….………………………….13 4.1.2. Companies & Prices ………………….………………….14 4.1.3. Organization & Operation Areas ………………….…….15 4.1.4. Problems & Solutions ………………….………………...15 4.2. Paris………………….…………………………………………..17 4.2.1. Development ………………….………………………….18 4.2.2. Companies & Prices ………………….…………….…....18 4.2.3. Organization & Operation Areas ………………….…….19 4.2.4. Problems & Solutions ………………….………………...19 5. Discussion and Conclusion ………………….………………………….20 5.1. Discussion of Results ………………….………………………….20 5.2. Revisiting the Research Objective and Question ………………...21 5.3. Conclusion ………………….…………………………………....22 6. References ………………….…………………………….……………...23 7. Appendices ………………….…………………………….…………….31
    Language: English
    Keywords: Academic theses ; Academic theses
    URL: FULL
    URL: FULL
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  • 7
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    Book
    Building an online platform : selling German second-hand automobiles to developing countries : the case of Afghanistan (2019)
    Berlin, Germany :Berlin International University of Applied Sciences,
    Details
    UID:
    kobvindex_INT0003511
    Format: iv, 36 pages : , illustrations ; , 30 cm.
    Content: MACHINE-GENERATED SUMMARY NOTE: "This research paper analyzes the business opportunity of building an online platform for selling German second-hand automobiles to Afghanistan. The study investigates the demand for German automobiles in Afghanistan, automobile importers’ obstacles, usage of online platforms among sellers and importers, obstacles for building such an online platform, and payment method needed for the online platform. The data analyzed shows that there is a business opportunity because the demand for German automobiles is in a considerable number in Afghanistan market, and the importers have main obstacles for importing automobiles from Germany. Only 10% of adults in Afghanistan have bank accounts, and two-thirds of enterprises use the banking system on their daily business money transactions. However, the online platform for selling German second-hand automobiles can be built by offering transportation and payment services. The platform owner can open a bank account in Afghanistan for receiving money from the customers, and then transfer it to the seller. This online platform will have a competitive advantage in the market because it delivers the automobiles faster than the typical import companies."
    Note: DISSERTATION NOTE: bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2019. , MACHINE-GENERATED CONTENTS NOTE: Abstract -- Table of figures -- INTRODUCTION : General introduction -- Need and justification for the study -- Research objectives and questions : Research objectives ; Research questions -- THEORETICAL PART : General introduction -- Concept 1 : The platform scale : The platform manifesto ; Network effects ; Platform canvas -- Concept 2 : CRM and platform : The new value ; Platform ecosystem -- Concept 3 : Platform strategy for retail : What is a platform strategy? ; Digitalization and retail business -- RESEARCH APPROACH : Research strategy -- EMPIRICAL PART : Data collection and data analysis : Data collection procedure ; Sample considerations ; Data analysis -- Discussion and conclusion : Discussion of results ; Revisiting the research objectives and questions ; Conclusion and practical implication : Conclusion ; Practical implication ; Recommendations and limitations : Limitations ; Recommendations -- Bibliography -- APPENDIX : Interviews with the transportation companies -- Questionnaires with automobile importers -- Questionnaires with automobile sellers.
    Language: English
    Keywords: Academic theses ; Academic theses
    URL: FULL
    URL: FULL
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  • 8
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    Book
    Brand loyalty in dynamic and stable business environments : a comparative analysis of the McDonald's and Apple cases (2020)
    Berlin, Germany :Berlin International University of Applied Sciences,
    Details
    UID:
    kobvindex_INT0004617
    Format: [iii], 31 pages : , illustrations ; , 30 cm.
    Content: MACHINE-GENERATED SUMMARY NOTE: "The brand has a huge and important meaning for businesses. To make a well-known brand is the dream of every company. When the companies build the brand in a perfect way, they can have the ability to gain loyalty for their brands. For making loyalty, companies should not focus on profit or money, they should focus on their consumers and their expectations. Firstly, firms should know their type of business environment to fulfill the expectations of consumers. Then, the focal point should be the necessities of those business environments that are separated into two categories in this research such as a stable business environment and dynamic business environment. Therefore, the firms can know how to satisfy their customers related to their business environment."
    Note: DISSERTATION NOTE: bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2020. , MACHINE-GENERATED CONTENTS NOTE: List of figures -- Abstract -- INTRODUCTION : General introduction -- Need and justification -- Research aim : Research objectives ; Research questions -- LITERATURE REVIEW : Brand explanation as a general term -- Brand loyalty regarding the field of consumers and businesses -- Dynamic and stable business environment -- RESEARCH APPROACH : Research methods -- Research procedure -- Research tools -- DATA COLLECTION AND DATA ANALYSIS : Data collection procedure -- Data analysis : Case analysis ; Interview analysis -- DISCUSSION AND CONCLUSION : Discussion of results -- Revisiting research questions and objectives -- Conclusion -- Practical implications -- Limitations and future suggestions -- References -- Appendix -- Copyright page.
    Language: English
    Keywords: Academic theses ; Case studies ; Academic theses ; Case studies
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    URL: FULL
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  • 9
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    Social media marketing using TikTok : an analysis (2020)
    Berlin, Germany :Berlin International University of Applied Sciences,
    Details
    UID:
    kobvindex_INT0004304
    Format: iii, 49 pages : , 30 x 21 cm. , illustrations ;
    Content: MACHINE-GENERATED SUMMARY NOTE: "From the time of print media businesses and advertisers, different types of media systems were used to promote products and services. In recent times, social media has become a kind of inevitability for mankind, which becomes an advantage and opportunity for businesses and brands to engage target people more effectively. Due to this vital factor, it causes enterprises and brands to implement marketing techniques to acquire insight into their customers purchasing behaviour patterns and attention. TikTok, which is a video sharing and entertaining social platform, has grown awareness in different geographical locations, with tremendous participation from people from all walks of life. This thesis is depicting the analysis of social media marketing with a concentration on TikTok. The thesis illustrates the importance of TikTok and its possible chances of becoming a key performance indicator in social media marketing. In addition, it seeks to analyse and discuss the advantages and disadvantages of the media systems, usage of the new era, the internet and its impact on users in the perspective of the business world."
    Note: DISSERTATION NOTE: submitted as bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2020. , MACHINE-GENERATED CONTENTS NOTE: Chapter 1: Introduction Introduction …….…………………………………………………….....…………..5 Chapter 2: Research Question 1. Research Question…………………………………………………...…....……..... 7 2. Justification and need………………………...……………....…………….....…... 7 3. Research Objectives……………..…………………………………....………..…. 7 Chapter 3: Methodology Method …………………………….……………………………….…………...…..9 Chapter 4: Literature review 1. Introduction...…………….…………………………………...….......….12 2. The Media system...…………………………………………………..….13 2.1 Print Media ……………………………….……………...................13 2.2 Broadcast Media ….……………………………………...................14 2.2.1 Radio ……….……………………………………………..............15 2.2.2 Television ………………………………………..……..................16 2.3 Outdoor Media ……………………..…………………….................17 2.4 Internet/Digital Media ….………………………………….....…....18 3. Social Media Marketing & Marketing Communication Development.20 4. Possible Developing Changes/Development of Social Media................23 5. Short Videos Development/Vine..……………………………...……….28 6. Video Marketing with Vine………………..……………...………….......29 Chapter 5: Empirical part 1. History TikTok…………………….………………………………………..32 2. What is TikTok ? .............................................................................................32 2.1 Exploring and discovering ………………………………….…………... 33 2.2 Interaction …………………………………………………….….………33 2.3 Challenge ………....………………………………………….…………. 33 2.4 TikTok Duet ……………………………………………………………..34 3. Statistics of TikTok………….……………………………………………. 34 4. Engagement on TikTok....……………….…………………………...…....34 4.1 Example 1 (Ben Allen) .............................................................................36 4.2 Example 2 (Addison Rae) ........................................................................37 4.3 Comparison ………..…..……………………………………………………38 5. Guess Campaign AIDA Model Analysis………….…………………….. 39 5.1 How to advertise ….…………………………………………………….39 5.2 Attention… ……………………….………………………………….....40 5.3 Interest ………………....………….…………………………………....40 5.4 Desire ……………………...….…………………………………….…..41 5.5 Action ………………………...………………………………………...41 5.6 General Results ………………………………....………………………41 Chapter 6: Conclusion Conclusion ……………....………………………………………………………….45 References………………………....……………………………………………….46
    Language: English
    Keywords: Academic theses ; Academic theses
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    URL: FULL
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  • 10
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    The Biometric Age in Sri Lanka (2021)
    Berlin, Germany :Berlin International University of Applied Sciences,
    Details
    UID:
    kobvindex_INT5446
    Format: 28 pages : , illustrations ; , 30 x 21 cm.
    Content: Sri Lanka is in the process of updating its National Identity Card with electronic capabilities to fulfil today's global requirements for an ID. Furthermore, the Sri Lankan government plans to develop a National Biometric Database by collecting biometric data from all of its citizens. The National Biometric database would serve the purpose of a Biometric Identification system to identify people swiftly and accurately. Sri Lanka is using the Indian model to plan the implementation of its system, and the development of this system would give public institutions full open access, while limiting private entities, such as banks and other financial organisations, to restricted access. By allowing limited access by the FINTECH organisations, they can make their customer verifications at the onboarding process and for other financial transactions both safer and more efficient.
    Note: DISSERTATION NOTE: submitted as bachelor thesis in Digital Business and Management, Berlin International University of Applied Sciences, 2021 , 1. Introduction .................................................................................................................. 1 1.1 General Introduction................................................................................................................1 1.2 Research Problem .....................................................................................................................2 1.3 Justification ................................................................................................................................2 1.4 Research Aims ...........................................................................................................................2 1.4.1 Research Objectives .......................................................................................................................3 1.4.2 Research Questions.........................................................................................................................3 Literature Review..........................................................................................................3 2.1 Digital Identification.................................................................................................................4 2.2 AI and biometric data and establishing a national biometric database..........................6 2.3 Accessibility of the National Biometric Database ................................................................8 2.4 Conceptual Framework and Theory......................................................................................9 Research Approach.....................................................................................................10 3.1 Data Collection ........................................................................................................................10 3.2 Methodology.............................................................................................................................10 Data Collection and Data Analysis ............................................................................. 10 Discussions ................................................................................................................. 11 5.1 Digital Id...................................................................................................................................11 5.2 Establishing an AI based national biometric database.....................................................12 5.3 Accessibility to Fintech and Other Commercial Users .....................................................14 5.4 Conceptual Theory..................................................................................................................15 6. 7. Conclusion .................................................................................................................. 17 6.1 The Biometric Age of Sri Lanka...........................................................................................17 6.2 Limitations ...............................................................................................................................18 References .................................................................................................................. 19
    Language: English
    Keywords: Academic theses ; Academic theses
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    URL: FULL
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