Format:
xv, 338 Seiten
,
Illustrationen, Diagramme
Edition:
Issued also in electronic format
ISBN:
9781487527518
Series Statement:
Behaviourally informed organizations
Content:
"Written to provide grounding in behavioral insights research, Behavioral Science in the Wild assists managers to implement research findings on behavioral change in their own workplace operations. In particular, this book shares prescriptive advice on how a manager who reads a specific research finding from a paper can incorporate that finding into their business or policy problem. Created as a follow-up to The Behaviorally Informed Organization co-edited by Dilip Soman, Behavioral Science in the Wild takes a step back to address the “why” and “how” behind BI’s origins, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly products, processes, and experiences for their end-users. While there is a burgeoning science that helps to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key theoretical findings can be successfully translated, scaled, and applied in the field. Nina Mažar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behaviour change challenges using behavioral science."--
Note:
Includes bibliographical references
,
Issued also in electronic format.
Additional Edition:
ISBN 9781487527532
Additional Edition:
ISBN 9781487527525
Additional Edition:
Erscheint auch als Online-Ausgabe Behavioral science in the wild Toronto ; Buffalo ; London : University of Toronto Press, 2022 ISBN 1487527535
Additional Edition:
ISBN 9781487527532
Language:
English
Keywords:
Verhalten
;
Organisationsentwicklung
;
Change Management
;
Organisationspsychologie
;
Arbeitspsychologie
;
Aufsatzsammlung
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