Format:
xxiv, 329 Seiten
,
Illustrationen
ISBN:
9781799880820
,
9781799880813
Series Statement:
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Content:
"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--
Note:
Includes bibliographical references and index
Additional Edition:
ISBN 9781799880837
Additional Edition:
Erscheint auch als Online-Ausgabe Blockchain technology and applications for digital marketing Hershey, PA : Business Science Reference (an imprint of IGI Global), [2021]
Language:
English
Keywords:
Blockchain
;
Online-Marketing
;
Aufsatzsammlung
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