UID:
almafu_9961574160502883
Format:
1 online resource (327 pages)
Edition:
1st ed. 2024.
ISBN:
9783031621352
Series Statement:
Springer Proceedings in Business and Economics,
Content:
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands. .
Note:
Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites.
Additional Edition:
Print version: Martínez-López, Francisco J. Advances in Digital Marketing and ECommerce Cham : Springer International Publishing AG,c2024 ISBN 9783031621345
Language:
English
DOI:
10.1007/978-3-031-62135-2
URL:
Volltext
(URL des Erstveröffentlichers)
Bookmarklink
