UID:
almafu_9959328665702883
Format:
1 online resource
ISBN:
9781119004363
,
1119004365
,
9781119004202
,
1119004209
,
9781119002321
,
111900232X
Content:
"The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming 'inference-based' predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels."--
Note:
DAWN OF THE NEW CUSTOMER --
,
New Information Masters --
,
Informed --
,
Sharing --
,
Mobile --
,
Future Masters --
,
Notes --
,
Power and Transparency --
,
Absolute Power --
,
New Transparency --
,
Note --
,
Age of Sharing --
,
Historical Sharing Tools --
,
Sharing Statistics --
,
Intentional versus Incidental --
,
Value of Intent and Context --
,
Science of Consumer Sharing --
,
Notes --
,
NEW VOICE INNOVATORS' WIN-WIN --
,
Yesterday's Indirect Information Model --
,
Yesterday's Model --
,
Legacy of Indirect Information --
,
Privacy Not --
,
Notes --
,
Emerging Customer's New Voice Business Information Model --
,
Customer-Direct Information Model --
,
Forces Driving New Voice Engagement --
,
Direct Competencies Required --
,
Unlocking Consumers' Intent --
,
Notes --
,
Today's Customer's New Voice Vertical Industry Innovators --
,
Industry Innovators (Vertical) --
,
Notes --
,
Horizontal Industry Innovators --
,
Collaborative Consumption (Sharing Your Stuff) --
,
Quantified Self --
,
Wearable Technology --
,
Mobile Health --
,
Internet of Things --
,
Triangulated Personal Information --
,
Sensor Technology --
,
Virtual Reality --
,
Augmented Reality --
,
New Customer Information Industry (Consumer as Stakeholder) --
,
Customer's Voice --
,
Notes --
,
Practical Guide: How to Leverage the Customer's New Voice Today with Dr. David Schrader --
,
Jeff's Shopping Trip --
,
Jill's Grocery Shopping --
,
Overview --
,
Strategy --
,
Marketing and Sales --
,
Customer Service --
,
Information Technology --
,
Notes --
,
ENGAGING TOMORROW'S NEW VOICE --
,
Notes --
,
How Consumers Will Buy Tomorrow --
,
Selling Reincarnated as Buying: New Buy/Sell Process --
,
Advertising Inversion --
,
Notes --
,
New Privacy --
,
Government/Advocacy Personal Data Initiatives --
,
Pivotal Personal Data Protection Initiatives --
,
Pivotal Business Event Time Line --
,
Notes --
,
Future Consumer Data Ecosystem --
,
Consumer as Information Stakeholder --
,
Mature Consumer/Business Information Sharing Models --
,
Walking through the Model --
,
Three Key Components Enabling the Personal Data Ecosystem --
,
Frameworks: The Major Ecosystem Governance Mechanism --
,
Volunteered Customer Information Service Characteristics --
,
Personal Information as a Sovereign/Monetized Asset --
,
Personal Data Ecosystem --
,
Notes.
Additional Edition:
Print version: McKean, John, 1956- Customer's new voice. Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] ISBN 9781119002321
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119017097
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119017097
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119017097
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