UID:
kobvindex_INT0001964
Format:
792 pages
,
illustrations
,
28 x 20.5 cm
Edition:
3rd edition, Pearson international edition
ISBN:
9780131355385
,
0131355384
Content:
"For Introduction to Business courses. With its real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mescon brings concepts to life and prepares students for obtaining and pursuing satisfying business careers."
Note:
Preface -- CONDUCTING BUSINESS IN THE GLOBAL ECONOMY : In pursuit of prosperity : the fundamentals of business and economics ; Business done right : ethics and social responsibility ; Wild world : competing in the global economy ; Business at the speed of light : information technology and e-commerce -- STARTING AND ORGANIZING A BUSINESS : Building the foundation : forms of business ownership ; Putting yourself in charge : entrepreneurs and small business owners -- MANAGING A BUSINESS : From planning to inspiration : the functions of management ; We're all in this together : organization and teamwork ; Creating value : producing quality goods and services -- MANAGING EMPLOYEES : Lighting the fire : employee motivation, workforce trends, and labor relations ; Taking care of employees : managing human resources -- DEVELOPING MARKETING STRATEGIES TO SATISFY CUSTOMERS : Connecting with customers : the art and science of marketing ; Defining the exchange : product and pricing strategies ; Delivering value : distribution strategies ; Spreading the message : promotional strategies -- MANAGING ACCOUNTING AND FINANCIAL RESOURCES : Getting to the bottom line : basic accounting concepts ; Keeping the engine running : financial management and banking ; Investing in the future : securities and investment strategies -- Appendixes -- References -- Index
Language:
English
Keywords:
Textbooks
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