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  • 1
    Online Resource
    Online Resource
    Encyclopedia of major marketing strategies : Volume 3 (2013)
    Detroit : Gale/Cengage Learning
    Details
    UID:
    gbv_1750080192
    Format: 1 Online-Ressource (xiv, 431 p)
    ISBN: 9781414499222 , 1414499221
    Series Statement: Gale eBooks
    Uniform Title: Encyclopedia of major marketing campaigns
    Content: 7-Eleven Inc. : bring your own cup day -- The ABSOLUT Company : ABSOLUT blank -- The adidas Group : the face of the marathon -- The Allstate Corporation : mayhem -- American Express Company : big break for small business -- Apple Inc. : Steve Jobs moment of silence -- Art Series Hotel Group : steal Banksy -- AT&T : up all night -- BBC Television : wonderful world -- BMW Group : BMW effcient dynamics sculpture -- Bundaberg rum : watermark -- Cadbury : sweeper -- Canal+ : the bear -- Canon USA Inc. : long live imagination--project imagin8ion -- Carrefour Brasil : Virou Grama -- Chipotle Inc. : cultivate--back to the start -- Chivas Brothers : here's to real friends--here's to big bear -- Cialis : basement/present -- CIL Paints : paint chip names for men -- The Clorox Company : bleachable moments "daddy" -- The Coca-Cola Company : open happiness--Santa's forgotten letters -- Columbia Sportswear Company : wim hof -- Converse Inc. : history made and in the making -- The Cosmopolitan of Las Vegas : let me go -- Craftsman : screw*d -- DC Entertainment : DC entertainment -- Dead Space 2 : your mom hates Dead Space 2 -- Deutsche Bank AG : Deutsche Bank BrandSpace -- DIRECTV : don't just watch tv. DIRECTV -- Doritos : the dip desperado -- Dos Equis : the most interesting man in the world -- Durex : vinyl -- Electronic Arts Inc. : is it real? -- ESPN : shake on it -- Facebook Inc. : things that connect us -- Family Care for Grassroots Community : the keyboard of isolation -- FedEx Corporation : EarthSmart : enchanted forest -- Fisher & Paykel : the social kitchen -- Foot Locker Inc. : sneakerpedia -- Fujifilm : the sect of wandering photographers -- Giant Manufacturing Company Australia : everyday rider sponsorships -- Google Chrome : the web is what you make it -- Greenpeace : a new warrior -- The Guardian : the three little pigs -- Harvey Nichols : walk of shame -- Heineken : star player -- Home Box Office Inc. : underdog -- Hot Wheels : Hot Wheels for real -- H&R Block : Detroit second look -- IBM Corporation : smarter cities art gallery -- IKEA : e-folder -- Intel Corporation : museum of me -- Intel Corporation i5 : the chase -- Investment Technology Group : decoding signal from noise -- Jameson : taste above all else--lost barrel -- Jim Beam Brands Company : bold choice--parallels -- Keep Australia Beautiful : the LITTLE committee -- Kia Motors America Inc. : share some Soul -- Kraft Foods Group, Inc. : you know you love it -- Land Rover : accelerator/positively charged -- Levi Strauss & Co. : Levi's legacy -- Magnum Ice Cream : red carpet arrival -- McDonald's : I love my McJob -- Mercedes-Benz : the invisible drive -- Metropole Orchestra : save an orchestra -- Microsoft Corporation : your very own personal PC store -- MillerCoors LLC : veterans promotion -- MTV Brasil : balloons -- National Audubon Society : birding the net -- Nestle Inc. : Butterfinger the 13th -- New York City Rescue Mission : underheard in New York -- Nike, Inc. : before and after -- Nike CTR360 : Nike 360 football boot -- Nokia : Nokia pure new typeface -- o.b .Tampons : a personal apology : just for you -- Old Spice : jungle wilderness -- Orange, France Telecom SA : hussars --- PepsiCo Inc. : bottle of light -- Peugeot : reaction time -- Philips Electronics North American Corporation : obsessed with sound -- Priceline.com : the Priceline negotiator lives -- Prius : Prius goes plural -- Prudential Financial Inc. : day one -- Qualcomm : bug circus generator -- Red Bull GmbH : Red Bull Amsterdam -- Samsung : the next big thing -- Scholz & Friends : me & friends -- Sears Holdings Corporation : heroes at home : a hero's song -- Skittles : touch the rainbow -- Sony Corporation : long live play -- TOTO Ltd. : toilet bike neo -- Toyota : backseat driver -- Troy Public Library : book burning party -- Twinings : the sea -- UNICEF : believe in zero -- Volkswagen Group of America : the bark side -- Warner Bros. : the dark knight rises -- Weetabix Ltd. : fuel for big days -- Xbox 360 : dust to dust -- The Zimbabwean : voiceless.
    Content: A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "stories" by professors
    Note: Revised volume of the Encyclopedia of major marketing campaigns, volumes 1-2, edited by Thomas Riggs , Includes bibliographical references and index
    Additional Edition: ISBN 9781414499215
    Additional Edition: Erscheint auch als Druck-Ausgabe Encyclopedia of major marketing strategies Detroit : Gale/Cengage Learning, 2013
    Language: English
    URL: Available via Gale eBooks. Click here to access
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    Online Resource
    Stabi Berlin
  • 2
    Online Resource
    Online Resource
    Political theories for students (2002)
    Detroit, Mich : Gale Group
    Details
    UID:
    gbv_175007009X
    Format: 1 Online-Ressource (xiii, 429 p) , ill
    ISBN: 9780787692872 , 0787692875
    Series Statement: Gale eBooks
    Content: Comparison table of political theories -- Anarchism -- Capitalism -- Communism -- Conservatism -- Fascism -- Federalism -- Feudalism -- Imperialism -- Liberalism -- Libertarianism -- Marxism -- Nationalism -- Pacifism -- Patron-client systems -- Populism -- Republicanism -- Socialism -- Totalitarianism -- Utopianism.
    Content: In-depth information on major political theories and systems from all time periods. Each entry begins with a general overview of the system/theory followed by a discussion of the principal aspects of the theory, the theory's philosophy and an analysis of the historical context in which the theory was developed, including critical response
    Note: Includes bibliographical references and index
    Additional Edition: ISBN 0787656453
    Additional Edition: Erscheint auch als Druck-Ausgabe Political theories for students Detroit, Mich : Gale Group, c2002 ISBN 0787656453
    Language: English
    URL: Available via Gale eBooks. Click here to access
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Stabi Berlin
  • 3
    Book
    Book
    Political theories for students / (2002)
    Detroit, Mich. [u.a.] :Gale Group,
    Details
    UID:
    almafu_BV026474933
    Format: XIII, 429 S. : , Ill.
    ISBN: 0-7876-5645-3
    Language: English
    Keywords: Politische Theorie ; Enzyklopädie ; Wörterbuch
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    FU Berlin get availability status
  • 4
    Online Resource
    Online Resource
    Acronyms, initialisms & abbreviations dictionary. : a guide to acronyms, abbreviations, contractions, alphabetic symbols, and similar condensed appellations; Volume 1 : (2017)
    Farmington Hills, Mich. :Gale, Cengage Learning,
    Details
    UID:
    almahu_9948592309302882
    Format: 1 online resource (11 parts (6387 pages))
    Edition: Fifty-first edition.
    ISBN: 9781410310880
    Series Statement: Gale eBooks
    Content: Provides definitions of a wide variety of acronyms, initialisms, abbreviations and similar contractions, translating them into their full names or meanings. Terms from subject areas such as associations, education, the Internet, medicine and others are included.
    Note: Covering: aerospace, associations, banking, biochemistry, business, data processing, domestic and international affairs, economics, education, electronics, energy, genetics, government, information, technology, internet, investment, labor, language, law, medicine, military affairs, pharmacy, physiology, politics, publishing, religion, science, societies, sports, technical drawings and specifications, telecommunications, trade, transportation, and other fields. , pt. 1. A -- pt. 2. B. -- pt. 3. C -- pt. 4. D-E -- pt. 5. F-H -- pt. 6. I-K -- pt. 7. L-M -- pt. 8. N-O -- pt. 9. P-R -- pt. 10. S-T -- pt. 11. U-Z.
    Language: English
    URL: Available via Gale eBooks. Click here to access
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    HU Berlin
  • 5
    Online Resource
    Online Resource
    Research centers directory.; Volume 1,: Descriptive listings / (2017)
    Farmington Hills, Michigan :Gale,
    Details
    UID:
    edocfu_9961612113002883
    Format: 1 online resource (3,018 pages)
    Edition: Forty seventh edition.
    ISBN: 1-4103-2751-5 , 1-4103-9157-4
    Note: Includes index.
    Additional Edition: ISBN 1-4103-2745-0
    Language: English
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    FU Berlin
  • 6
    Online Resource
    Online Resource
    Acronyms, initialisms & abbreviations dictionary : a guide to acronyms, abbreviations, contractions, alphabetic symbols, and similar condensed appellations ; Volume 1 (2017)
    Farmington Hills, Mich : Gale, Cengage Learning
    Details
    UID:
    gbv_1724530674
    Format: 1 Online-Ressource (11 parts (6387 pages)))
    Edition: Fifty-first edition
    ISBN: 9781410310880
    Series Statement: Gale eBooks
    Content: pt. 1. A -- pt. 2. B. -- pt. 3. C -- pt. 4. D-E -- pt. 5. F-H -- pt. 6. I-K -- pt. 7. L-M -- pt. 8. N-O -- pt. 9. P-R -- pt. 10. S-T -- pt. 11. U-Z.
    Content: Provides definitions of a wide variety of acronyms, initialisms, abbreviations and similar contractions, translating them into their full names or meanings. Terms from subject areas such as associations, education, the Internet, medicine and others are included
    Note: Covering: aerospace, associations, banking, biochemistry, business, data processing, domestic and international affairs, economics, education, electronics, energy, genetics, government, information, technology, internet, investment, labor, language, law, medicine, military affairs, pharmacy, physiology, politics, publishing, religion, science, societies, sports, technical drawings and specifications, telecommunications, trade, transportation, and other fields , Includes bibliographical references
    Additional Edition: ISBN 9781410310873
    Additional Edition: ISBN 9781573029902
    Additional Edition: ISBN 9781573029919
    Additional Edition: ISBN 9781573029926
    Additional Edition: ISBN 9781573029933
    Additional Edition: ISBN 9781573029940
    Additional Edition: ISBN 9781573029957
    Additional Edition: ISBN 9781573029964
    Additional Edition: ISBN 9781573029971
    Additional Edition: ISBN 9781573029988
    Additional Edition: ISBN 9781573029995
    Language: English
    URL: Available via Gale eBooks. Click here to access
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Stabi Berlin
  • 7
    Online Resource
    Online Resource
    Encyclopedia of major marketing strategies : Volume 4 (2019)
    Farmington Hills, Michigan : Gale, a Cengage Company
    Details
    UID:
    gbv_1750080184
    Format: 1 Online-Ressource (xii, 500 pages) , color illustrations
    ISBN: 9781410389336
    Series Statement: Gale eBooks
    Uniform Title: Encyclopedia of major marketing campaigns
    Content: Adidas AG : calling all creators -- Afghanistan Ministry of Public Health : the Immunity Charm -- Airbnb : #WeAccept -- Alibaba : singles day -- Allstate : broken resolutions -- Amazon.com, Inc. : Alexa loses her voice -- Ancestry.com : declaration descendants -- Apple Inc. : Earth, shot on iPhone -- Ariel : dads share the load -- Bacardi : break free -- The Body Shop : forever against animal testing -- Bonds : the boys -- Burger King : Google home of the Whopper -- Canadian Down Syndrome Society : anything but sorry -- Capcom : Monster Hunter: World -- Chance the Rapper : coloring book -- Chipotle : as real as it gets -- Cigna : TV doctors of America -- Coca-Cola : pool boy -- Delta Air Lines : the dating wall -- Dos Equis Brewery : New most interesting man in the world -- Duluth Trading Company : man on a mission -- Easterseals : change the way you see disability -- E*Trade : this is getting old -- Faber-Castell : the never-ending forest -- Ford Motor Company : go further -- Geico : crushed -- Gillette : handle with care -- GMC : like a pro -- Groupon : who wouldn't? -- Guinness Brewery : made of more -- Health Service Executive : I will survive -- Heineken : worlds apart -- Heinz : pass the Heinz -- Hornbach : regret nothing -- HotelTonight : visit, don't stay -- IKEA : 25m[superscript 2] Syria -- Intuit : a giant story -- Italia Longeva : chat yourself -- Jigsaw : love immigration -- Jim Beam : make history -- Jollibee : perfect pairs -- Kenzo S.A. : the realest real -- KFC : FCK -- Lacoste : save our species -- Le Fonds Addict Aide : like my addiction -- The Legacy Store Berlin : PaintBack -- LinkedIn : in it together -- Louvre Abu Dhabi : the highway gallery -- Lush Ltd. : trans rights are human rights -- MailChimp : did you mean MailChimp? -- Marvel Studios : Black Panther -- Mazda : don't scroll and drive -- McDonald's : Szechuan sauce -- Mellon Educate : #WTFHYD -- Mercedes-Benz : #4Fathers -- Nestle : pure life begins now -- Netflix : Stranger Things -- Never Again MSD : March for Our Lives -- New York Society for Ethical Culture : No More Black Targets -- New York Times : #MeToo/Truth -- Nike : Breaking 2 -- Nissan : #SheDrives -- Oaktree Foundation : end poverty -- Patagonia : the refuge -- Pepsi : Live for Now Moments Anthem -- Philippine Department of Tourism : experience the Philippines -- Plan International : maternity wear for 12-year-olds -- Procter & Gamble : it's a Tide ad -- Progressive : parentamorphosis -- PromPeru : suitcases of Peru -- Ram Trucks : built to serve -- REI : Paul's boots -- Salesforce.com : blaze your trail -- Samsung : ostrich -- Sanlam : two-minute shower songs -- Scotts : green screen -- SK-II : The expiry date -- Skittles : give the rainbow -- Snapchat : a new kind of camera -- Sony Interactive Entertainment Inc. : gravity cat -- Spotify, Inc. : play this at my funeral -- State Street : fearless girl -- Target Corporation : more in store -- Tigerair Australia : Infrequent Flyers Club -- Tourism Australia : Dundee -- Toyota : Drive Happy Project -- Turkish Airlines : explore more -- Twitter : #HereWeAre -- Uber Technologies Inc. : move forward -- Under Armour : we will -- Visa : resetting finish lines -- Visit Sweden : Sweden on Airbnb -- Vodafone : Mohamed Salah -- Volvo : moments -- Walkers Crisps : choose or lose -- Walmart : the box -- Wix : disruptive world -- World Wildlife Fund : #LastSelfie.
    Content: A continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2014 to 2018. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors
    Note: Includes bibliographical references and index
    Additional Edition: ISBN 9781410389343
    Additional Edition: Erscheint auch als Druck-Ausgabe Encyclopedia of major marketing strategies, Volume 4 Farmington Hills, Mich : Gale, a Cengage Company, [2019]
    Language: English
    URL: Available via Gale eBooks. Click here to access
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Stabi Berlin
  • 8
    Book
    Book
    Encyclopedia of major marketing strategies / (1999)
    Farmington Hills, Mich. :Gale,
    Show associated volumes
    Details
    UID:
    almahu_BV046132583
    Former: Encyclopedia of major marketing campaigns
    Language: English
    Subjects: Economics
    RVK:
    QP 690
    RVK:
    QP 600
    Keywords: Werbekampagne ; Marketingkonzept ; Fallstudiensammlung
    Library Location Call Number Volume/Issue/Year Availability
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    Book
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