UID:
almahu_9949385433602882
Format:
1 online resource (xii, 250 pages) :
,
illustrations, maps.
ISBN:
9781003150862
,
1003150861
,
9781000555868
,
1000555860
,
9781000555943
,
1000555941
Series Statement:
Routledge advances in transmedia studies
Content:
"This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success through user experience testing methods. All media industries continue to adjust to a dispersed, diverse, and dilettante mediascape where reaching a large global audience may be easy but communicating with a decisive and engaged public is more difficult. This challenge is arguably toughest for communicators who work to engage a public with reality rather than escape. The chapters in this volume outline the pedagogy and practice of design, empathy research methods for story development, transmedia logics for socially-concerned stories, development of community engagement and the embrace of collective narrative, art and science research collaboration, the role of mixed and virtual reality in prosocial communication, ethical audience targeting, and user experience testing for storytelling campaigns. Each broad topic includes case examples and full case studies of each stage in production. Offering a detailed exploration of a fast-emerging area, this book will be of great relevance to researchers and university teachers of socially-concerned transmedia storytelling in fields such as journalism, documentary filmmaking, education, and activism"--
Note:
1. IntroductionKevin Moloney2. Native, Emergent, and Feral Transmedia StoryworldsKevin Moloney3. Design Thinking and the Storytelling GoalSarah Janssen4. Deploying Design Thinking for Story Design: Case StudiesSarah Janssen5. Contextualizing the American Opioid Crisis: A Case Study in Transmedia Harm ReductionMatt Slaby6. Storylines and Conceptual Lineage: Tomas van Houtryve and the Contextualization of HistoryIn Conversation with Matt Slaby7. Challenging Hegemonic Narratives: Power of Story-Based Design Strategies in Activating Sustainable Social ChangeFrancesca Piredda and Mariana Ciancia8. Teaching Transmedia Practice in a Design School: The Plug Social TV ExperienceMariana Ciancia and Francesca Piredda9. Transmedia Action Research: Progressive Pedagogy and Community EngagementLeslie L. Dodson10. Water from Fog: Transmedia Storytelling and Humanitarian EngineeringJamila Bargach and Leslie L. Dodson 11. Encounters: Art, Science, Clouds and WaterAna Rewakowicz12. Addressing Social Issues Through Immersive MediaKuo-Ting Huang13. Immersive Storytelling Case Studies: Eva: A-7063, Lesson Learned from That Dragon Cancer, and Coming Home VirtuallyKuo-Ting Huang14. Design Thinking as a Tool for Ethical Audience TargetingKevin Moloney15. The Revolutionist: Eugene V. Debs ⁰́₃ A Transmedia Experience for Public Media AudiencesKyle Travers16. User Experience Design and Testing for Socially-Concerned StorytellingJennifer Palilonis17. User Experience Case Study: Professor Garfield⁰́₉s 21st Century Literacy ProjectJennifer Palilonis18. Conclusion: Defining a Flexible Framework for Analysis or Design of Socially-Concerned Transmedia StoriesKevin Moloney
Additional Edition:
Print version: Transmedia change. Abingdon, Oxon ; New York, NY : Routledge, 2022 ISBN 9780367714321
Language:
English
Keywords:
Electronic books.
DOI:
10.4324/9781003150862
URL:
https://www.taylorfrancis.com/books/9781003150862
Bookmarklink
