Format:
XVI, 191 S. :
,
Ill., Kt. ;
,
24 cm.
ISBN:
978-1-584-56265-8
,
978-0-7123-5085-3
Series Statement:
Publishing pathways
Note:
"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.. - Includes bibliographical references and index
Language:
English
Subjects:
General works
Keywords:
Buchhandel
;
Werbung
;
Aufsatzsammlung
;
Aufsatzsammlung
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020441372&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Author information:
Myers, Robin, 1967-
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