UID:
almahu_9949296927702882
Format:
1 online resource (208 pages).
ISBN:
9781800377202 (e-book)
Series Statement:
Elgar research agendas
Content:
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing. Chapters address the complexity of how politicians and political parties leverage trust, credibility, and expertise across their policy positions, and how citizens formulate their attitudes and opinions. Contributors focus on the new challenges and opportunities for political parties and politicians around the globe when communicating about complex issues, such as science and technology. This Research Agenda will be an essential resource for political marketing researchers and practitioners looking to explore how marketing tactics may be used to shape, guide, and manage public opinion and policy discourse"--
Note:
Contents: 1. A triangle of influence: Researching political power and social media in the wake of the 2020-21 u.s. Succession crisis / Michael Cornfield -- 2. Political marketing from an ideological marketing perspective / Wojcieh Cwalina and Andrzej Falkowski -- 3. Stratified electioneering: The political marketing century / Dominic Wring -- 4. Issues management in science and technology: Contestable matters of fact, value and policy, and areas for future research / Matt VanDyke and Nicole Lee -- 5. The management of political campaigns / Jody Baumgartner -- 6. The role of social media in political campaigns: A review and research agenda / Christine Williams -- 7. Political branding: A research agenda for political marketing / Christopher Pich -- 8. The continued relevance of mass media in campaigns: A critical review and research agenda / Daniel E. Bergan -- 9. Challenging political communication and marketing research: The measurement of implicit attitudes in the age of scandals / Roberto de Miguel Pascual and Rosa Berganza -- 10. The dark arts of political marketing: Use of propaganda in political campaigns / Greg Simons -- Index.
Additional Edition:
ISBN 9781800377196 (hardback)
Language:
English
Keywords:
Electronic books.
URL:
https://www.elgaronline.com/view/edcoll/9781800377196/9781800377196.xml
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