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  • 1
    Online Resource
    Online Resource
    Northampton :Edward Elgar Publishing,
    UID:
    almafu_BV048243641
    Format: 1 Online-Ressource (xv, 196 Seiten) : , Diagramme.
    ISBN: 9781800377202
    Series Statement: Elgar research agendas
    Content: "Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing. Chapters address the complexity of how politicians and political parties leverage trust, credibility, and expertise across their policy positions, and how citizens formulate their attitudes and opinions. Contributors focus on the new challenges and opportunities for political parties and politicians around the globe when communicating about complex issues, such as science and technology. This Research Agenda will be an essential resource for political marketing researchers and practitioners looking to explore how marketing tactics may be used to shape, guide, and manage public opinion and policy discourse"--
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-1-80037-719-6
    Language: English
    Subjects: General works
    RVK:
    Keywords: Politikmarketing ; Forschung ; Electronic books ; Aufsatzsammlung ; Electronic books
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    UID:
    almahu_9949296927702882
    Format: 1 online resource (208 pages).
    ISBN: 9781800377202 (e-book)
    Series Statement: Elgar research agendas
    Content: "Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing. Chapters address the complexity of how politicians and political parties leverage trust, credibility, and expertise across their policy positions, and how citizens formulate their attitudes and opinions. Contributors focus on the new challenges and opportunities for political parties and politicians around the globe when communicating about complex issues, such as science and technology. This Research Agenda will be an essential resource for political marketing researchers and practitioners looking to explore how marketing tactics may be used to shape, guide, and manage public opinion and policy discourse"--
    Note: Contents: 1. A triangle of influence: Researching political power and social media in the wake of the 2020-21 u.s. Succession crisis / Michael Cornfield -- 2. Political marketing from an ideological marketing perspective / Wojcieh Cwalina and Andrzej Falkowski -- 3. Stratified electioneering: The political marketing century / Dominic Wring -- 4. Issues management in science and technology: Contestable matters of fact, value and policy, and areas for future research / Matt VanDyke and Nicole Lee -- 5. The management of political campaigns / Jody Baumgartner -- 6. The role of social media in political campaigns: A review and research agenda / Christine Williams -- 7. Political branding: A research agenda for political marketing / Christopher Pich -- 8. The continued relevance of mass media in campaigns: A critical review and research agenda / Daniel E. Bergan -- 9. Challenging political communication and marketing research: The measurement of implicit attitudes in the age of scandals / Roberto de Miguel Pascual and Rosa Berganza -- 10. The dark arts of political marketing: Use of propaganda in political campaigns / Greg Simons -- Index.
    Additional Edition: ISBN 9781800377196 (hardback)
    Language: English
    Keywords: Electronic books.
    Library Location Call Number Volume/Issue/Year Availability
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  • 3
    Online Resource
    Online Resource
    Milton Park, Abingdon, Oxon ; : Routledge,
    UID:
    almahu_9949383481102882
    Format: 1 online resource (xii, 171 pages) : , illustrations
    ISBN: 9781351069359 , 1351069357 , 9781351069366 , 1351069365 , 9781351069342 , 1351069349 , 9781351069335 , 1351069330
    Series Statement: Routledge studies in environmental communication and media
    Content: "This edited volume reports on the growing body of research in science communication training and identifies best practices for communication training programs around the world. Theory and Best Practices in Science Communication Training provides a critical overview of this emerging field. It analyzes the role of communication training in supporting scientists' communication and engagement goals, including their motivations to engage in training, the design of training programs, methods for evaluation, and frameworks to support the role of communication training in helping scientists reach their goals. Overall, this collection reflects on the growth of the field and provides direction for developing future researcher-practitioner collaborations. With contributions from researchers and practitioners from around the world, this book will be of great interest to students, scholars and professionals within this emerging field."--Provided by publisher
    Note: Scientists, trainers, and the strategic communication of science / Nichole Bennett, Anthony Dudo, Shupei Yuan, and John Besley -- What studies of expertise and experience offer science communication training / Declan Fahy -- The meaning of public-private partnerships for science communication research and practice / Fred Balvert -- Science engagement and social media : communicating across interests, goals, and platforms / Emily Howell and Dominique Brossard -- Training scientists to communicate in a changing world / Toss Gascoigne and Jenni Metcalfe -- The challenges of writing science : tools for teaching and assessing written science communication / Tzipora Rakezdon -- Insights for designing science communication training from formal science education : apply the mantra and be explicit / Louise Kuchel -- Evaluating science communication training : going beyond self-reports / Yael Barel-Ben David and Ayelet Baram-Tsabari -- Abandoning the runaway train : slowing down to draw on lessons learned from health communication training / Brenda L. MacArthur, Nicole J. Leavey, and Amanda E. Ng -- A Metro for science communication : building effective infrastructure to support scientists' public engagement / Brooke Smith
    Additional Edition: Online version: Theory and best practices in science communication training. Abingdon, Oxon ; New York, NY : Routledge, 2020 ISBN 9781138478152
    Language: English
    Keywords: Electronic books. ; Electronic books. ; Electronic books
    Library Location Call Number Volume/Issue/Year Availability
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