UID:
almahu_9949195066002882
Format:
XI, 258 p. 138 illus., 112 illus. in color.
,
online resource.
Edition:
1st ed. 2021.
ISBN:
9783030844219
Series Statement:
Classroom Companion: Business,
Content:
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
Note:
Preface -- Part 1: Designing the Study -- Chapter 1: Research Methods and Philosophy of Science -- Chapter 2: The Research Process and Problem Formulation -- Chapter 3: Research Design -- Part 2: Data Collection -- Chapter 4: Secondary Data and Observation -- Chapter 5: Qualitative Methods -- Chapter 6: Questionnaire Surveys -- Chapter 7: Sampling -- Part 3: Quantitative Data Analysis -- Chapter 8: Simple Analysis Techniques -- Chapter 9: Hypothesis Testing -- Chapter10: Regression Analysis -- Chapter 11: Cluster Analysis and Segmentation -- Chapter 12: Factor Analysis -- Part 4: Reporting -- Chapter 13: Reporting Findings -- Index.
In:
Springer Nature eBook
Additional Edition:
Printed edition: ISBN 9783030844202
Additional Edition:
Printed edition: ISBN 9783030844226
Additional Edition:
Printed edition: ISBN 9783030844233
Language:
English
Subjects:
Economics
DOI:
10.1007/978-3-030-84421-9
URL:
https://doi.org/10.1007/978-3-030-84421-9
URL:
Volltext
(URL des Erstveröffentlichers)
Bookmarklink