Format:
1 online resource (279 pages)
,
Illustrationen
ISBN:
9783319927138
Series Statement:
Public Sector Organizations Ser.
Content:
Intro -- Acknowledgements -- Contents -- Contributors -- List of Figures -- List of Tables -- Part I Introduction -- Chapter 1 Reputation Management, Social Embeddedness, and Rationalization of Universities -- Introduction -- Reputation and Reputation Management -- Reputation Management in Universities-Key Expectations -- Social Embeddedness and the Rationalization of the University -- Method -- Web-Census Related to Reputation Management of Universities in China, Norway and US -- Social Embeddedness and Organizational Differentiation -- The Outline of the Book -- References -- Part II Reputation Management -- Chapter 2 Reputation Management in Nordic Universities-Profiles and Development Over Time -- Introduction -- Method -- Context of Nordic Universities and Expectations -- Main Empirical Features of Reputation Management in Nordic Universities 2005 and 2015 -- Norway -- Sweden -- Denmark -- Finland -- Main Patterns of Change -- Comparative Analysis-Among Universities and Over Time -- Change Over Time -- Conclusion -- Appendix -- References -- Chapter 3 Reputation Management Revisited: U.S. Universities Presenting Themselves Online -- Introduction -- The Profile of Sampled Universities -- Findings and Emerging Themes -- The History Dimension -- The Strategic Planning Dimension -- The Research Dimension -- The Academic Dimension -- The Internal Orientation -- The External Orientation -- Overall Trends -- Conclusion -- References -- Chapter 4 Reputation Profiles of Chinese Universities-Converging with Global Trends or National Characteristics? -- Introduction -- Three Theoretical Perspectives on Convergence and Divergence of Reputation -- The Context-Characteristics of the Chinese University System -- Expectations Based on Perspectives and Context -- Data and Methods -- Sample and Data Sources -- The Measurement of Variables -- Main Results.
Note:
Description based on publisher supplied metadata and other sources
Additional Edition:
ISBN 9783319927121
Additional Edition:
Erscheint auch als Druck-Ausgabe Universities as Agencies Cham : Palgrave Macmillan, 2019 ISBN 9783319927121
Language:
English
Subjects:
General works
Keywords:
Hochschule
;
Globalisierung
;
Markenpolitik
;
Aufsatzsammlung
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