Format:
278 S.
,
zahlr. Ill. und graph. Darst.
,
20 x 25 cm
ISBN:
0470876417
,
9780470876411
Content:
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models
Note:
Literaturverz. S. 276
,
1: CanvasDefinition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Additional Edition:
ISBN 9780470901038
Additional Edition:
ISBN 9786612756290
Additional Edition:
Erscheint auch als Online-Ausgabe Osterwalder, Alexander, 1974 - Business model generation Hoboken, New Jersey : Wiley, John Wiley & Sons, Inc., 2010 ISBN 1118656407
Additional Edition:
ISBN 9781118656402
Additional Edition:
Erscheint auch als Online-Ausgabe Osterwalder, Alexander, 1974 - Business model generation Hoboken, NJ : Wiley, 2010 ISBN 9780470901038
Additional Edition:
ISBN 9781118656402
Additional Edition:
Erscheint auch als Online-Ausgabe Osterwalder, Alexander, 1974 - Business model generation Hoboken, NJ : Wiley, 2010 ISBN 9780470901038
Language:
English
Subjects:
Computer Science
,
Economics
Keywords:
Innovationsmanagement
;
Ratgeber
URL:
http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470876417.html
URL:
http://www.businessmodelgeneration.com/book
Author information:
Osterwalder, Alexander 1974-
Author information:
Pigneur, Yves 1954-
Bookmarklink