UID:
almahu_9949383658102882
Format:
1 online resource (257 pages)
ISBN:
9781000124446
,
1000124444
,
9780429317163
,
0429317166
,
9781000129588
,
1000129586
,
9781000134728
,
1000134725
Content:
The origins of business strategy are found in military applications. Generals throughout history faced formidable challenges as they crafted plans to outmaneuver competing forces, acquire territory, and gain power. Similarly, business leaders also look to outmaneuver their rivals as they enter new markets against entrenched competitors, secure a strong market position, and expand their companies' influence. Although the destructive aspects of war are not present in business, there is a reasonable parallel, such as the bankruptcies of once-mighty companies, which resulted in layoffs of thousands of employees and the closings of numerous plants. Then there was the devastating economic impact and societal disruption that created demoralizing misery among large groups of individuals in once-flourishing areas worldwide. The intent of the book is to improve managers' ability to think strategically. The further aim is to blend the timeless lessons of military strategy into business plans, with impact in grassroots engagement with customers, as well as the inevitable clashes with competitors. In addition, readers can access a body of knowledge that has endured in written form and practiced by successful leaders for centuries. As such, managers will hold a competitive edge in an evolving digital-age marketplace.
Note:
Cover; Half Title; Title Page; Copyright Page; Dedication Page; Contents; About the Author; Introduction; Origins; Part 1: Sun Tzu; 1: Prosperity, Survival, or Ruin; Applications; 2: Developing Plans; Applications; 3: Victory; Applications; 4: Employing Staff; Applications; 5: Offensive Strategy; Applications; 6: Skill in Strategy; Applications; 7: Dispositions; Applications; Advantages of Defense; Advantages of the Offensive; 8: Energy; Applications; 9: Weaknesses and Strengths; Applications; Physical; Psychological; 10: Maneuver; Applications; 11: The Nine Variables; Applications
,
Natural MarketsKey Markets; Linked Markets; Central Markets; Challenging Markets; Difficult Markets; Encircled Markets; 12: Marches, Signals, Signs; Applications; 13: Terrain; Applications; 14: The Variables of Ground; Applications; 15: Attack; Applications; 16: Employment of Secret Agents; Applications; Overview; Part 2: Carl von Clausewitz; 17: What Is Conflict; Applications; 18: Purpose and Means in Competitive Conflict; Applications; 19: On Genius; Applications; 20: Strategy (Part A); Applications; 21: Strategy (Part B); Applications; 22: Strategy (Part C); 23: The Engagement in General
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Applications24: Attack and Defense (Part A); Applications; 25: Attack and Defense (Part B); Applications; 26: Defense of an Area of Operations; Applications; 27: Plans; Applications; Concluding Comments on Origins; Overview; Applications; Part 3: Activating a Business Strategy: Developing a Strategic Business Plan; 28: Vision; Corporate Culture; Empowered Staff; Agile Organization; Developing a Vision Statement; Vision Statement; Team Activity; 29: Strategic Objectives; Developing Strategic Objectives; Product/Service; Pricing; Marketing; Supply Chain; Leadership/Management; Team Activity
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30: StrategiesConcentration; Offensive Action; Indirect Maneuver; Speed; Boldness; Post Strategy; Summary; Objective 1; Strategies; Objective 2; Strategies; Objective 3; Strategies; 31: Business Portfolio; Overview; Part 4: Origins and Applications of the Digital-Age Organization; 32: Evolution of the Modern Organization; Frederick Taylor; The Human Relations School; Giants of Industry; John D. Rockefeller; Henry Ford; Alfred P. Sloan; Organizational Thinkers and Strategists; The Business-Military Connection; Organizations: A Panoramic Overview; The 1950s; The 1960s; The 1970s; The 1980s
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The 1990sThe 2000s; The Age of the Digital Organization; Appendix: Team Project Assessing Your Organization's Competitiveness; Index
Additional Edition:
Print version: Paley, Norton. Timeless Leadership Truths : The Origins and Applications of Business Strategy. Milton : Productivity Press, ©2019 ISBN 9780367321550
Language:
English
Keywords:
Electronic books.
;
Electronic books.
DOI:
10.4324/9780429317163
URL:
https://www.taylorfrancis.com/books/9780429317163
Bookmarklink
