Format:
1 online resource (312 pages)
ISBN:
9780813548654
Content:
Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.
Content:
Intro -- Contents -- Preface and Acknowledgements -- Chapter 1: Technology and the Modern Political Campaign: The Digital Pulse of the 2008 Campaigns by Costas Panagopoulos -- Part One: Candidate Web Sites -- Chapter 2: The Technological Development of Candidate Web Sites: How and Why Candidates Use Web Innovations by James N. Druckman, Martin J. Kifer, and Michael Parkin -- Chapter 3: Closing Gaps, Moving Hurdles: Candidate Web Site Communication in the 2006 Campaigns for Congress by Girish J. "Jeff" Gulati and Christine B. Williams -- Chapter 4: Trickle-Down Technology?: The Use of Computing and Network Technology in State Legislative Campaigns by Chapman Rackaway -- Chapter 5: Do Campaign Web Sites Really Matter in Electoral Civic Engagement?: Empirical Evidence from the 2004 and 2006 Post-Election Internet Tracking Survey by Hun Myoung Park and James L. Perry -- Part Two: Technology and Voter Mobilization -- Chapter 6: Clicking for Cash: Campaigns, Donors, and the Emergence of Online Fund-Raising by Costas Panagopoulos and Daniel Bergan -- Chapter 7: The Impact of E-Mail Campaigns on Voter Mobilization: Evidence from a Field Experiment by David W. Nickerson -- Chapter 8: Mobilizing the Mobiles: Text Messaging and Turnout by Allison Dale and Aaron Strauss -- Chapter 9: Online Political Advertising by Michael Cornfield and Kate Kaye -- Part Three: International Perspectives -- Chapter 10: "Under Construction": Weblog Campaigning in the German Bundestag Election 2005 by Steffen Albrecht, Maren Lubcke and Rasco Hartig-Perschke -- Chapter 11: Mobile Democracy: Text Messages, Voter Turnout, and the 2004 Spanish General Election by Sandra L. Suarez -- Part Four: The Latest Developments: Blogs and Social Networking Sites -- Chapter 12: Bloggers at the Gates: Ned Lamont, Blogs, and the Rise of Insurgent Candidates by Kevin A. Pirch.
Note:
Description based on publisher supplied metadata and other sources
Additional Edition:
ISBN 9780813544892
Additional Edition:
Print version Politicking Online : The Transformation of Election Campaign Communications
Additional Edition:
Erscheint auch als Druck-Ausgabe Politicking online New Brunswick, NJ [u.a.] : Rutgers University Press, 2009 ISBN 9780813544892
Additional Edition:
ISBN 9780813544885
Language:
English
Subjects:
Political Science
Keywords:
Wahlkampf
;
Internet
URL:
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