Format:
1 Online-Ressource (402 Seiten)
,
Illustrationen, Diagramme
Edition:
3rd edition
ISBN:
9783739881195
Content:
Over the last 50 years, neoclassical financial theory has been dominating our perception of what is happening in financial markets. It has spurred numerous valuable theories and concepts all based on the concept of Homo Economicus, the strictly rational economic man. However, humans do not always act in a strictly rational manner. For students and practitioners alike, our book aims at opening the door to another perspective on financial markets: a behavioral perspective based on a Homo Oeconomicus Humanus. This agent acts with limited rationality when making decisions. He/she uses heuristics and shortcuts and is prone to the influence of emotions. This sounds familiar in real life and can be transferred to what happens in financial markets, too
Note:
[3rd edition]
Additional Edition:
Erscheint auch als Online-Ausgabe, EPUB ISBN 978-3-7398-0586-3
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-3-7398-3119-0
Language:
English
Subjects:
Economics
,
Psychology
Keywords:
Kapitalmarkttheorie
;
Neoklassische Theorie
;
Spekulative Blase
;
Investitionsverhalten
;
Entscheidungsfindung
;
Verhaltensökonomie
;
Lehrbuch
;
Lehrbuch
DOI:
10.24053/9783739881195
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
Volltext
(URL des Erstveröffentlichers)
Author information:
Facsar, Máté
Author information:
Daxhammer, Rolf 1963-
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