Kooperativer Bibliotheksverbund

UID:

Format: XVII, 179 S. , graph. Darst.

Edition: 2. ed.

ISBN: 9780749453329

Series Statement: PR in practice series

Language: English

Subjects: Economics

Keywords: Öffentlichkeitsarbeit ; Ethik

URL: Inhaltsverzeichnis

UID:

Format: XVII, 187 S. , graph. Darst.

Edition: 1. publ.

ISBN: 074944276x

Content: "Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications." "Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather an insight into the personal and professional issues that effect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour." "This title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues."--BOOK JACKET.

Language: English

Subjects: Economics

Keywords: Öffentlichkeitsarbeit ; Ethik ; Guide (Descripteur de forme)

URL: Inhaltsverzeichnis

UID:

Format: VIII, 55, 9 S. : , graph. Darst.

ISBN: 0-8058-4547-X

Series Statement: LEA's communication series

Language: English

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021995887&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

UID:

Format: 1 online resource (208 p.)

ISBN: 9781487578053

Series Statement: Heritage

Content: Smart patients don't just know about health and illness - they've got a handle on the health care system and know how to make it work for them. In Patient Power!, two health professional give you the low-down on who is involved, what they should not do, and what happens.Patricia and Arthur Parsons break down the health care system into three areas: the people, the process, and the results. 'The People' introduces you to a whole cast of characters: doctors, nurses, technical people, allied health professionals, and some of the people who offer alternative approaches to health care, explaining what each of these professionals does and the language they use. 'The Process' demystifies common diagnostic tests, how drugs are prescribed, high tech medical equipment, and what happens in the operating room after you go to sleep. 'The Results; gives you an insider's view on issues such as medical ethics, overuse of the system, social problems that have been made into medical problems, and having a 'smart' death. Entertaining, informative, and easy to read, Patient Power! will give you the power to control what happens to you in the health care system.

Note: Frontmatter -- , Contents -- , List of Tables -- , Once upon a time ... -- , PART 1. THE PEOPLE -- , PART 2. THE PROCESS -- , PART 3. THE RESULTS -- , References -- , Back of the Book , In English.

Language: English

DOI: 10.3138/9781487578053

URL: https://doi.org/10.3138/9781487578053

URL: https://doi.org/10.3138/9781487578053

UID:

Format: 1 online resource (216 p.) : , 10 figures, 1 table

ISBN: 9781442667532

Content: The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.

Note: Frontmatter -- , Contents -- , Preface -- , LEVEL I Personal and Professional Foundations -- , Introduction -- , 1 Communication: A Management Tool -- , 2 The Strategic Communication Process -- , 3 Interpersonal Skills -- , 4 Put It in Writing -- , 5 Presentations That Deliver -- , 6 Fundamentals of Social Media -- , LEVEL II It All Begins at Home -- , 7 Communicating In-house -- , 8 Communicating Strategically with Your Board -- , 9 Working with PR and Corporate Communications -- , LEVEL III The World Outside -- , 10 Creating Community Relationships -- , 11 Media Relations Process and Practices -- , LEVEL IV Crises and Issues -- , 12 Communication in a Crisis -- , 13 A View to the Future -- , Notes -- , Bibliography -- , Index -- , About the Author , In English.

Language: English

DOI: 10.3138/9781442667532

URL: https://doi.org/10.3138/9781442667532

URL: https://www.degruyter.com/isbn/9781442667532

URL: https://doi.org/10.3138/9781442667532

URL: https://www.degruyter.com/isbn/9781442667532