Format:
Getr. Zählung : zahlr. Ill., graph. Darst., Kt.
Edition:
13. ed., international ed.
ISBN:
0-256-20982-0
,
0-07-115833-2
Series Statement:
The Irwin series in marketing
Content:
Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing mix: product, price, place and promotion.
Note:
Bis 11. ed. u.d.T.: MacCarthy, Edmund J.: Basic marketing
Language:
English
Subjects:
Economics
Keywords:
Marketingmanagement
;
Marketing
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