Format:
1 Online-Ressource (XVIII, 320 Seiten)
,
Illustrationen
ISBN:
9789004413818
Series Statement:
The handpress world volume 59
Content:
"With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this study, based on an exhaustive examination of the first 6,000 advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society. Businesses and private citizens used the newspapers to offer a wide range of goods and services, publicise new inventions, or appeal for help in recovering lost and stolen goods, pets or children. In these evocative, colourful and sometimes deeply moving notices, we see the beginnings of marketing strategies that would characterise the advertising world over the following centuries, and into the modern era"--
Note:
Includes bibliographical references and index
Additional Edition:
ISBN 9789004413801
Additional Edition:
Erscheint auch als Druck-Ausgabe Weduwen, Arthur der, 1993 - The Dutch republic and the birth of modern advertising Leiden : Brill, 2020 ISBN 9789004413801
Language:
English
Subjects:
History
Keywords:
Niederlande
;
Presse
;
Zeitung
;
Werbung
;
Geschichte 1600-1700
DOI:
10.1163/9789004413818
Author information:
Weduwen, Arthur der 1993-
Author information:
Pettegree, Andrew 1957-
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