Format:
xix, 457 Seiten :
,
Diagramme.
ISBN:
978-1-6684-8574-3
,
978-1-6684-8575-0
Series Statement:
Advances in marketing, customer relationship management, and e-services (AMCRMES)
Content:
"The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students."--
Note:
Preface -- Chapter 1. Marketing Management in Retail Customer Satisfaction: Opportunity and Challenges -- Chapter 2. Retail Business Management From a Sustainability Perspective -- Chapter 3. Sustainable Marketing and Retailing: Demystifying the Emerging Themes and Future Research Directions -- Chapter 4. CRM Implementation: Critical Success Factors -- Chapter 5. Management of Client Loyalty at the Retail Point of Sale -- Chapter 6. Integration of Cultural Retailing With New Technologies and Media: A Case Study of the Suzhou Antique Bookstore -- Chapter 7. The Mediating Role of E-Consumer Informedness Between Digital Usability and Responsible E-Shopping: Post-COVID-19 Period -- Chapter 8. Digital Transformation of Ticketing Services: A Value Chain Analysis of POPTICKET in Hong Kong -- Chapter 9. Artificial Intelligence Effectiveness in Customer Experience at Retail -- Chapter 10. Digital Transformation of the Retail Point of Sale in the Artificial Intelligence Era -- Chapter 11. Metaverse and Digital Twins: An Opportunity to Increase Retailers' Profitability? An Exploratory Research Using Nike Case Study and Retail Managers' In-Depth Interviews -- Chapter 12. Artificial Neural Networks and Discrete Choice Models: Sales Forecast in Supermarket Products .. 236 -- Chapter 13. Challenges and Opportunities for the Social Commerce: The MO Case -- Chapter 14. An Integrated View on Social Media Marketing Actions and Their Expected Impacts on Consumer Behavior -- Chapter 15. Deconstructing the Role of Consumer Engagement Within Social Media -- Chapter 16. Gender Differences in Factors Affecting Impulsive Buying Behavior -- Chapter 17. Turkish Consumers' National Identification and Willingness to Buy From Syrian-Owned Supermarkets: A Sequential Mediation Model of Consumer Ethnocentrism and Consumer Racism 358 -- Compilation of References -- About the Contributors -- Index
Additional Edition:
Erscheint auch als Online-Ausgabe ISBN 978-1-6684-8576-7
Language:
English
Subjects:
Economics
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